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Francisco VelascoFV

Francisco Velasco

Senior Strategy and Transformation Consultant

€700/day
4 projects
Málaga, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Francisco

Senior consultant in strategy, transformation, and innovation with over 25 years of international experience in Europe and Latin America. I help companies, institutions, and technology organizations turn complex growth, innovation, and technological change challenges into executable plans, governance structures, and measurable results.

I work directly with management teams when they need to define a strategy, validate a market opportunity, redesign their operating model, prioritize AI and data initiatives, or launch a new innovation function, program, or ecosystem.

My main areas of work are:

  • Business strategy, growth, and new business models.
  • Organizational transformation, governance, PMO, and process improvement.
  • Innovation strategy, open innovation, and technology transfer.
  • Maturity assessment, use cases, and roadmaps for AI and data.
  • Market research, customer discovery, and commercial validation.
  • Design and management of complex projects with multiple stakeholders.

I have managed over 80 projects and programs, generated over €10 million in consulting revenue, contributed to securing over €100 million in public funding, and launched international operations, hubs, and teams. I combine strategic thinking with practical execution: I can act as a project advisor, program director, or interim/fractional head of strategy and innovation.

Engineer and MBA, I work with clients in technology, industry, energy, healthcare, and the public sector. Native Spanish and C2 English. Available for remote, hybrid, and in-person projects in Spain and Europe.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Basic

Can work on-site
Málaga (up to 50km), Madrid (up to 50km)

Experience

  • Air Liquide SA Département ERT - Entité Transformation Digitale - UR
    Malt logoOn Malt
    UX Research
    December 2019 - March 2020 (3 months)
    Madrid, España
    Field research, conducting interviews with prospects to understand digital and purchasing habits, in order to improve conversion rates on digital platforms.
    Commercial Strategy Consulting User Research Service Design
  • Air Liquide SA Département ERT - Entité Transformation Digitale - UR
    Malt logoOn Malt
    UX Research
    October 2019 - December 2019 (2 months)
    Madrid, España
    Research framing, recruitment and fieldwork interviews to understand users digital behaviour and make strategic recommendations to improve prospect conversion rates
    User Research
  • Open Innovation Company OIC
    Partner & Co-Founder
    DIGITAL AND IT
    September 2018 - Today (7 years and 11 months)
    Madrid, Spain
    Provision of interim management services and management of innovation and change management projects. Assistance to clients in implementing agile/scrum frameworks, designing new services using user-centered methodologies, market and user research (UX), as well as implementing strategies to improve R&D return on investment through the evaluation of technological portfolios, management of industrial and intellectual property, commercialization and acquisition of technologies, and open innovation ecosystem architecture.
    Open Innovation User Experience Design Agile Methodology Scrum Lean Startup Intellectual Property Technology Transfer Service Design

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Education

  • MBA Technology Management
    Open University Business School
    2012
    Master of Business Administration in Technology Management
  • MSc (by Research) Aerospace Materials
    University of Central Lancashire
    2003

Certifications

  • Expert Scrum Master
    European Scrum Association
    2018
  • IDEO'S APPROACH TO GATHERING HUMAN-CENTERED INSIGHTS THAT FUEL INNOVATION
    IDEO U
    2017

Skill set

Categories