Freelancer profile translated to English.

Description

If your business needs anew brand or a rebranding**, I can help you throughout the entire process, from **strategy(competitor analysis, target audience, positioning, values, personality, tone of voice, and messaging) tovisual identity(logo, visual universe, communication pieces, and packaging).

I am an Art Director with extensive experience in brand design and corporate identity, **specializing in B2B and B2C brand strategy**, with a deep understanding of the communication and graphic arts sector. I hold a **Degree in Fine Arts, a Master's in Design from the Complutense University, and a Master's in Branding from the University of Lleida**, among other courses and specializations.

I work for agencies (TheBranx, Everyone+, DraftComunicación...) and brands from various sectors (Repsol, Grupo Cuerva, DF Núcleo, Zelestium Technologies, Boston Consulting Group, Editorial Talentura, OpenExO, Purpose Alliance...)

My relationship with clients is always cordial and close, always prioritizing project requirements and results. I consider myself an inquisitive person, interested in art, culture, and committed to my work.

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km), Madrid (up to 100km), Granada (up to km), Barcelona (up to km), Sevilla (up to km)

DANONE SA España
On Malt
Branding Designer and Illustrator
March 2022 - March 2022
Madrid, España
I created the sketches and style proposal for the design of the labels for the 75 cl. bottles of Agua de Lanjarón.
Branding Illustration Graphic Design Adobe Illustrator Design Packaging Visual Identity Advertising Art Direction Adobe Photoshop
Sirvelia
On Malt
Illustrator and Interface Designer
January 2022 - April 2022 (3 months)
Madrid, España
Design of illustrations and look & feel of the website.
Branding Illustration Graphic Design Adobe Illustrator Design Infographics Visual Identity Adobe Photoshop Adobe XD Digital Illustration
Sirvelia
On Malt
Branding Designer
October 2021 - October 2021 (1 month)
Madrid, España
Graphic identity design for Sirvelia, a company dedicated to designing plugins for Wordpress. The client needed to define some graphic elements to create a brand image and project it on their website and products. A corporate typography, a color palette, and graphic representation systems for their content (graphics, illustrations, mascots, iconography...) were proposed.
Branding Illustration Graphic Design Typography Adobe Illustrator Design Visual Identity Art Direction Adobe Photoshop