About Francisco
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Fluent
Italian
Conversational
French
Basic
Experience
- Kim&Kimmy,Dubai,UAECSO - Chief Strategy OfficerE-COMMERCEJune 2022 - February 2026 (3 years and 8 months)Dubai, United Arab EmiratesScaled an eco-friendly diaper DTC (Ecom + Retail) brand into 15+ international markets, achieving mid 7-figure revenues in under 24 months. Raised USD 6.3M+ across 2.5 investment rounds, securing strategic investors and enabling accelerated growth. Achieved Top 5 diaper brand ranking in the UAE within the first year of launch. Built and managed 10+ global e-commerce platforms while securing distribution with leading regional retailers. Positioned the company for strategic exit by 2026/27, implementing scalable growth and expansion strategies. Closedstrategic partnershipandcobranding such us Cocomelon/Nahdi.
- Yalla Baby Box, Dubai,UAECEOE-COMMERCEJanuary 2019 - December 2022 (3 years and 11 months)Dubai, United Arab EmiratesRaised USD 1.5M in early-stage rounds and later spin off Kim & Kimmy as a flagship DTC brand. Developed AI-powered personalization across shopping and logistics, improving customer experience, retention, and operational efficiency. Scaled operations regionally (UAE & KSA Set Up), integrating e- commerce, retail, and warehouse fulfillment under unified SOPs. Built and led cross-border warehouse teams, establishing operational procedures, inventory systems, and last-mile optimization for multi-country fulfillment. Oversaw P&L, cash flow, and investor relations, ensuring financial discipline and sustainable growth. Co-led product and platform development with the software factory to enhance automation and user experience. Directed business development and growth strategy, securing strategic retail, brand, and investor partnerships across GCC.
- Astra Partners (Messi Experience Tour Dubai),Dubai,UAEAdvisor and Strategic PartnerENTERTAINMENT AND LEISUREJanuary 2025 - August 2025 (7 months)Dubai, United Arab EmiratesStrategic advisor on securing the IP of Leo Messi, supporting execution and launching of the Messi Experience Tour Dubai (Summer Attraction) at DFCM Dubai. Overseeing planning GTM strategy Securing high‑value and strategic partners Developing B2B relationships such us Dubai Tourism and Dubai Sport Council Developing B2B sales channels and Sponsorships.
Recommendations
Be the first to recommend Francisco
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBAUniversidadNacionalDeCordoba-Argentina2012MBA
- MBA2011MBA