Freelancer profile translated to English.

Description

With over 18 years of experience leading the development of people, teams, and organizations, I bring a transversal profile that integrates technology, culture, and strategy to drive business performance.

My career in banking, telecommunications, energy, and education has allowed me to lead transformation processes with a direct impact on margins, operational efficiency, and team commitment to results.

My approach combines process optimization, team leadership, and talent development as key levers for continuous improvement and organizational sustainability.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

8Belts
Director of Transformation / Head Of People
EDUCATION AND E-LEARNING
November 2022 - July 2025 (2 years and 8 months)
Madrid, Spain
Key responsibilities:
➢ Definition and implementation of global strategy through OKRs and company strategic map.
➢ Organizational design: redesign of the organizational chart, functions, reporting structure, and team evolution.
➢ Implementation of regulatory frameworks, internal policies, variable compensation models, and employee engagement.
➢ Talent strategy management: culture, selection, leadership, and work environment.
➢ Operational improvement of the B2C strategy (Marketing & Sales) focusing on efficiency, quality, volume, and conversion.
➢ Leadership of financial efficiency and structural cost control initiatives.
Key achievements:
● 87% reduction in commercial call cost CAC
● Improvement in sales conversion rate from 7% to 19%.
● Implementation of CRM Hubspot B2C, B2B, and SAC pipeline.
● 400% reduction in total company operating cost.
● Improvement in Operating EBITDA margin from 7% to 25%.
Change Management organizational consulting Organizational Change Training
Switch Energía
Director of Talent, Culture and Transformation
ENERGY AND UTILITIES
March 2022 - September 2022 (6 months)
Set up the HR Department as Talent & Culture from a Lean/Agile philosophy through an inception and a STATIK that allowed mapping the different services of the area and launching them:
- Organization (Design, evolution, work policies...)
- Talent (Focus on selection and competency development)
- Culture (Satisfaction)
- Lean/Agile Transformation
- People Administration (hiring, absenteeism, vacations...)
- Internal Communication
- Material and Space Management
- Budget Management
- Legal and Prevention Management
ORANGE
Agile Discipline Expert / Mentor / Coach
TELECOMMUNICATIONS
April 2018 - July 2021 (3 years and 3 months)
Madrid, Spain
- Agile Discipline Expert
- Development of the Agile Office Training Plan
- Agile, NLP & Coaching Trainer
- Agile Mentoring
- Internal Coach
- Employee Culture Program Team (Competencies & Behaviors)
- Cybersecurity Area Transformation
- IT Transformation Plan Development