Francisco Igréjas

As a Director Consultant at the evelyne agency (part of Groupe La Dépêche du Midi, France's 4th largest media group), I have been supporting brands in their development for 18 years.

With solid experience working with major private clients (Airbus, Thales, EDF, SUEZ, Pierre Fabre, etc.), public institutions (Regions, Departments, Metropolises), and retail chains (Biocoop, Intermarché, etc.), I craft brand narratives that translate directly into effective communication strategies.

Now available as a consultant, I identify strong communication ideas and coordinate their implementation, managing all necessary resources—creative directors, copywriters, directors, photographers, developers, and many others.

Passionate about advertising culture, I have a high regard for my profession and the essential role communication plays in how we perceive the world.

Looking forward to connecting!

Leading a team of strategic planners: Management and coordination of sector analysis, trend studies, key insight research, creative brief development, and presentation of strategic recommendations. Budget management and implementation of profitability indicators to ensure campaign effectiveness.

Leading creative teams: Support in the creation, writing, and deployment of 360° communication strategies, ensuring the coherence and impact of campaigns across all channels (digital, events, media, etc.).

Media team management: Development of media strategies by analyzing target audience behavior and consumption habits. Optimization of advertising space purchases based on affinities and budgets.

Project management team supervision: Oversight of the operational deployment of communication strategies, ensuring the successful implementation of campaigns, events, digital assets, video, audio, and other initiatives.

Sales team supervision: Management and animation of the client portfolio, acquisition of new prospects, and management of tenders (AO), while developing sustainable and profitable relationships.

Management of a multidisciplinary team: Responsible for a team of 2 strategic planners, a project manager, and an art director. Coordination of the design and deployment of impactful communication strategies for various brands: mass retail, furniture, education, automotive, sports, real estate, banking, etc.

Development of innovative communication strategies: Identification of creative concepts and strong ideas in response to specific client needs. Development of strategic recommendations based on in-depth market and trend analyses.

Creation of impactful communication campaigns: Development and management of 360° campaigns (digital, print, events, media), ensuring their coherence and effectiveness across all channels.

Supervision of media plans and operational deployment: Monitoring the relevance of media strategies (media selection, budget arbitration) and supervising the operational execution of projects. Continuous optimization to ensure action performance.

Strategic watch and sector analysis: Implementation of an analysis method to better understand purchasing behavior, evolving consumer habits, and market trends. Continuous monitoring to anticipate sector developments and ensure communication aligns with target audience expectations.