Freelancer profile translated to English.

Description

I help entrepreneurs, scale-ups, and leaders transform their vision into a powerful and effective marketing strategy.

As a part-time CMO or consultant, I clarify your positioning, structure your marketing, and orchestrate actions that accelerate your growth and strengthen your brand.

My hybrid approach — strategic, operational, and human — allows me to build coherent and high-performing marketing ecosystems, while making your teams more autonomous. I also support leaders in their skill development and strategic thinking through a coaching role.

What I offer

Fractional CMO / Outsourced Marketing Director

• Development of the marketing roadmap (strategy, action plan, prioritization)

• Structuring and managing teams

• Definition and monitoring of KPIs

Acquisition & Growth Strategy

• Omnichannel acquisition strategy (SEO, SEA, CRM, email)

• Lead generation and qualification

• Conversion funnel optimization

Branding & Positioning

• Brand platform, storytelling, brand identity, and messaging

• Definition or redesign of the value proposition

• Offer creation and launch plans

Strategic Support & Coaching

• Coaching for entrepreneurs and leaders

• Development of internal marketing skills

• Team empowerment

Why me?

✔️ Strategic vision & concrete execution: from roadmap to deployment, I always keep ROI in sight.

✔️ Analytical & creative mindset: I combine data and storytelling to create impactful campaigns.

✔️ Collaborative & human approach: I unite your teams with empathy and high standards.

For whom?

• Start-ups and scale-ups looking for a part-time CMO

• SMEs and mid-cap companies undergoing digital transformation or in a growth phase

• Leaders who want to solidify their marketing fundamentals and align their teams

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 20km)

Bekitsur
Part-time Marketing Director
January 2026 - Today (7 months)
Structuring and managing the digital marketing strategy for growing SMEs and mid-cap companies. Long-term assignments including:
▸Viager Consulting — Complete overhaul of marketing fundamentals (positioning, branding, ICP, editorial strategy). SEO/SEA management, website redesign, structuring of digital teams and processes. Application project management.
▸Exens Solutions — Building the new brand identity post carve-out (spin-off from Cobham group). Brand platform, online and offline communication tools.
▸Doreka (energy renovation) — Audit and redesign of SEA/SEO strategy, content strategy, website optimization for acquisition and conversion.
▸CooloK.co (energy renovation) — Complete marketing and communication strategy: positioning, acquisition channels, editorial plan.
Référence DMD
Part-time Marketing Director
CONSULTING AND AUDITS
April 2021 - Today (5 years and 4 months)
Paris, France
• Supporting management teams in defining and implementing marketing and communication strategies, structuring and upskilling marketing teams.
• Managing lead generation strategies, optimizing lead quality and conversion rates.
• Optimizing customer journey and experience.
CRM Branding & Identity Marketing
GLOBAL Technologies Group
Chief Marketing Officer
January 2020 - April 2021 (1 year and 3 months)
Reporting to the CEO, member of the executive committee. Definition and management of the marketing and communication strategy for the group and its 3 business units (engineering & staffing, telecoms, ITSM).
▸ 3x qualified leads provided to sales teams through a multi-channel growth hacking strategy.
▸ Creation of brand platforms for the 3 BUs: identity, website redesign, editorial strategy, PR, newsletters.
▸ Strategic pivot of the Global Technologies BU (staffing): repositioning and new sales arguments.