Freelancer profile translated to English.

Description

I am Francisco de la Fuente, a UXer who enjoys researching, understanding, and designing services and products that users fall in love with.

Over the last decade, I have been working in various fields, from E-commerce and banking to the Internet of Things (IoT), and I have always pursued the same goal: to understand users and their needs to create the best possible experiences.

I deeply believe that design is not just a matter of aesthetics, but of ethics, of improving people's lives. Good design will change the world.

Over these years, I have accumulated many stories and knowledge that I would be happy to share. If you want me to tell you some, send me a message and let's talk.

Hashtags:

User experience, User testing, Digital, Product and service design, Usability, Interfaces, Workshops, Ideation, Research, Wireframes, Prototypes, Sketch, Post-its…. In short, all the fun stuff!!

Languages

Spanish
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Leroy Merlin
On Malt
Service designer
January 2023 - May 2023 (5 months)
Design of user experience for new functionalities based on user needs for an internationally exportable service.
Figma Facilitación de procesos User Experience Design Prototype Arquitectura de información Diseño de servicio User Testing Wireframing User Research Diseño de producto Diseño estratégico
ikigai design
Co-Founder & Head of Design Strategy at Ikigai Design
CONSULTING AND AUDITS
February 2020 - Today (6 years and 6 months)
Madrid, Spain
We are a strategic design studio with the purpose of designing intentionally to foster the common good with a Life-Centric approach.
We collaborate with public and private organizations to understand and solve the problems they face from a more human perspective that focuses on people and their social context.

We design products, services, and businesses that generate economic and social wealth.
User Experience Design User Testing Diseño diseño estratégico User Research Formación Wireframing Prototype
Isobar
Service Designer & Workshop facilitator
CONSULTING AND AUDITS
December 2016 - March 2020 (3 years and 3 months)
Madrid, Spain
UX Design, User testing, Usability, Responsive Design, Wireframes, Prototyping, Workshop Facilitation, Ideation, User Research
Diseño User Research WORKSHOPS User Experience Design Facilitación de procesos User Testing Wireframing Formación