Freelancer profile translated to English.
Back to original languageAbout Francisca
I am a freelance graphic designer and illustrator who helps professionals in the healthcare and education sectors connect with their audience through clear, engaging visuals – with illustrations that inform, inspire, and make things understandable.
From medical illustrations and article layouts to patient materials and educational content, I design to explain, support, and make knowledge accessible. My passion is using design as a tool to spark curiosity, foster learning, and communicate complex topics in an understandable way.
I am open to freelance projects as well as part-time positions – in Berlin or remote.
Visit my website: franciscaruff[dot]com
Spanish
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- GrafikdesignerinFreelancerHEALTH AND WELLNESSJanuary 2015 - Today (11 years and 6 months)Berlin, GermanyLong-term collaboration with various companies:Selpers(Patient education in Switzerland): Illustrations and icons for explainer videos and print media. Ongoing projects since 2022.Bodymind Therapy(Practice for body psychotherapy in Berlin): Visual identity, digital and printed media, website. Ongoing projects since 2019.Heimvolkshochschule am Seddiner See(Educational institution in Brandenburg): Illustrations and layouts for digital e-books.Precision Nutrition(Nutrition and coaching company in Canada): Illustrations and layout design for digital and print media. Ongoing projects since 2015.
- Studio GrauGraphic DesignerPUBLISHINGSeptember 2014 - September 2015 (1 year)Berlin, GermanyFocus areas:Illustrations, icons, layout, and cover design.Responsible for concept to design and print production for Mixology Magazine and various publishers, including Metrolit.Close collaboration with designers, printers, and clients in a fast-paced environment.
- Wednesday Paper WorksGraphic DesignerPUBLISHINGMay 2012 - August 2014 (2 years and 4 months)Berlin, GermanyFocus areas:Illustrations, icons, layout, and cover design.Concept, design, and print production for publishers, including Rogner & Bernhardt and Kein und Aber.Development of stationery.Close collaboration with designers, printers, and clients.
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Education
- Motion Design CertificateOfG2021120+ Stunden Online-Weiterbildung mit Schwerpunkt auf den Grundlagen von Animation und Motion Design. Interface, Kompositionen, Verwendung von Video- und Audioelementen, Keyframing und Übergänge, Masking, Motion Tracking, Chroma Keying und Einsatz von Kameras.
- UX Design CertificateCareerFoundry2020Über 800 Stunden Schulung, spezialisiert auf UX-Prozesse und -Methoden, datengesteuerte Ansätze sowie Prototyping und Wireframing. Den Abschluss des Programms bildete eine Portfolio-Case Study, die den Prozess von der Forschung bis zum High-Fidelity-Prototyp zeigt.