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Francisca Castañer AbadFC

Francisca Castañer Abad

Google Ads, SEM, and Copywriting Specialist

€150/day
Palma de Mallorca, ES
8-15 years
Google Ads
SEM
Meta Ads
Copywriting
Content marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Francisca

Google Ads and Digital Marketing Specialist. I help companies increase their online visibility with optimized SEM strategies, boost conversions, and reduce costs. I also offer Copywriting to improve traffic and sales. Results analysis with GA4 and Looker Studio.
E-commerce
Consulting and Audits
Leisure, Recreation, and Entertainment
Social Networks
Insurance

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Palma de Mallorca (up to 50km)

Experience

  • Riu Hotels & Resorts
    B2C Market Manager and Controller
    June 2016 - May 2023 (6 years and 11 months)
    Palma de Mallorca, PM, Spain
    • SEM campaign management
    • Paid Social campaign management
    • Google Display campaign management
    • Data analysis via Google Analytics, GA4, Campaign Manager
    • Project management
    • Development, supervision, and control of business KPIs.
  • Contenido
    SEO - Digital Content Manager
    February 2016 - June 2016 (4 months)
    Palma de Mallorca, PM, Spain
    • Creation of written content for social media posts such as Instagram and Facebook.
    • Incorporation of keywords through tags to achieve good search engine positioning.
    Catalan Expert (C2) C2
    • Search for graphic material to accompany content, such as photographs, icons, and videos.
    • Use of keyword and content analysis tools such as Ahrefs, Semrush, and Google Search Console.
  • Hotelbeds
    Web Analyst
    June 2012 - June 2015 (3 years)
    Palma de Mallorca, PM, Spain
    • Creation of tools for KPI tracking, such as dashboards and tagging guides.
    • Configuration of web analytics tools according to the needs of each project.
    • Identification of limitations and optimization opportunities in user experience.
    • Proposal of website improvements based on conducted analyses.

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Education

  • Master of Science in Management
    Bournemouth University,
    2011
    Master (MSc) Tourism Management & Marketing
  • Degree in Economics
    University of the Balearic Islands,
    2010
    Licenciatura en Economía

Skill set

MS Excel
Google AdWords
Google Looker Studio
Google Analytics 4
Bing Ads
Google Search Console
SEMrush

Categories