Freelancer profile translated to English.
Back to original languageAbout Francine
Hello,
I assist companies in developing their marketing or communication strategy.
I specialize in Health marketing & communication with strong expertise in Oncology (>15 years) and launches.
My job mainly revolves around 3 roles:
-Promote your products/brands in the health field
-Support your marketing teams in launching new products
-Develop your corporate communication strategies, brand or for yourself!
To carry out this profession, I rely on 5 main areas of expertise: STRATEGY, MARKETING, COMMUNICATION, PROJECT MANAGEMENT and my HEALTH EXPERTISE
Development & deployment of classic & digital communication strategies:
-Strategic recommendations for private and public health players
-Public and Professional Press Relations: Press releases, media monitoring, media training...etc
-BtoB: Communication platform, institutional brand, personal Branding
-BtoC: Patient communication, support in creating a "patient" website (in agile team)
Development of strategic Marketing plans and management of cross-functional pharma projects:
-Strategic plans year N+1 product, institutional brand & implementation
-Communication plans differentiated by target
-Management of health projects in collaboration with cross-functional teams
Management and leadership of teams
-Product managers, Communication officers (up to 6 people)
-Management of cross-functional projects
Pharmaceutical product launches
-Strategic plans for product or institutional brand launches in coordination with cross-functional teams
Looking forward to discussing your current challenges,
See you soon,
Francine
English
Fluent
French
Native or bilingual
Can work on-site
Paris 11e Arrondissement (up to 20km)
Experience
- Francine DUGARDIN consultingFounderCONSULTING AND AUDITSMay 2021 - Today (5 years and 2 months)Paris, France-"Personal branding" for a business development company specializing in women's health.-PR plan: press office and PAID media-PR recommendation for a new EEG with extension of targets to resuscitation and psychiatry services.-Strategic crisis communication recommendation in breast cancer.-Strategic synthesis from social media monitoring + web listening in cardiology, neurology and oncology.-Strategic monitoring in Neurology and Oncology.
- BCW FranceHealth Communication and Marketing ConsultantHEALTH AND WELLNESSAugust 2020 - February 2021 (6 months)Paris- Contribution to strategic recommendations for private and public health players- Product and Corporate Communication, BtoB and BtoC- Public and Professional Press Relations
- MSD FranceMarketing Director Immuno-oncologyPHARMACEUTICALS INDUSTRYDecember 2016 - December 2019 (3 years)Paris La Défense, Île-de-France, France- Marketing & communication strategy- Supervision of launch plans for multiple indications- Direction of the communication plan of the BtoB and BtoC institutional brand
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Education
- Master 2 (M2)CELSA - School of Advanced Studies in Information and Communication SciencesMémoire sur la "Couverture de la crise du covid-19 en 2020 sur le volet sanitaire" Analyse du traitement médiatique & de la communication de crise
- Digital marketing certificateESCP Business School2020