Francillard Lucie

Audio-visual project lead for the BU. Project management and artistic direction for 5 film and photo shootings with and external agency. I have filmed and edited more than 12 videos throughout a year. In charge of the official events of the European Business Unit(BU) Over 20 events organised in less than 2 years with an average of 100 participants per event with stakeholders such as members of Parliament and CEOs. Types of events organised : Official openings, Fairs, Annual seminars, Open days. Lead in executing the marketing plan. To achieve this plan we created : a dedicated section on the website aimed at our target market, a new branded video, and a communication plan for our social media. Crisis communication management for wind and solar plants. Creation of dedicated websites to explain and defend the projects. Setting up a communication plan online and offline (with informative letters, awareness videos, events…) Management of a team member. I was in charge of helping with their schedule and workload. I have also managed different agencies to deliver the work externalised on time (event agency and film marking agency).

• Creation of a new visual identity for the launch of a new range: photos, videos, flyers, POS displays, and creation of a new e-commerce website.

• Development of an operational communication and marketing plan.

• Implementation of communication actions: community management (+ 2500 followers), creation of a newsletter and a blog.

I create creative content for brands: photos, videos, and graphic design. My approach combines aesthetics, strategy, and authenticity to enhance brand identity and create memorable visual experiences.