Francesco Salati

Freelance SEO consultant, I specialize in traffic acquisition via search engines for high-volume international websites. My expertise covers visibility optimization, qualified traffic increase, and conversion rate improvement.

I design and implement tailor-made SEO strategies, adapted to the challenges of companies operating in multilingual and multicultural environments. I also assist my clients in setting up and monitoring performance indicators (KPIs) to ensure precise and actionable measurement of results.

Areas of specialization:

International SEO & multilingual strategies

Local optimization and geofencing to improve visibility by market and geographic area

Generative AI - SEO / GEO: content generation and optimization for appearance in AI-powered search engine results

Technical, editorial, and off-site optimization

Web Analytics: migration and configuration of Google Analytics Universal to GA4, Google Tag Manager deployment

Conversion Rate Optimization (CRO)

My experience has been enriched through international contexts, with the ability to work and communicate in several languages (Italian, French, fluent English, intermediate Spanish).

I also had the opportunity to speak as a panelist at SMX Paris 2014, on topics related to Google News and Google Authorship.

My approach is both strategic and operational: I favor concrete, measurable, and sustainable actions to generate a real impact on my clients' visibility and business performance.