About Francesco
Italian
Native or bilingual
English
Fluent
Experience
- WSG Consulting LLCDirector of Client Services & Business Developement EuropeJuly 2024 - Today (2 years and 1 month)I am responsible for building and managing the end-to-end commercial structure. This includes designing the full sales process from initial client acquisition through to contract closure and service delivery. More than $500M in contracts closed, approaching $1B in cumulative deal value.Key responsibilities:
- Designing and structuring the full sales pipeline (A to Z)
- Developing client acquisition strategies and entry points into the market
- Managing and optimizing the commercial funnel
- Leading and supporting a team of sales professionals
- Directly executing high-value deal closing using the system we created
Operational focus:I actively apply and refine the sales process in real execution, while also coaching team members to close contracts and improve performance.Company description:WCC Consulting provides advisory services focused on public procurement and government contracting. The firm supports clients in winning and executing tenders with major institutional organizations, including the U.S. Government, NATO, and the United Nations. Over the past 20 years, the company has been involved in procurement and contracting activities totaling approximately $15B in awarded value. - Worldwide Allinners LLCHigh TicketMay 2023 - July 2024 (1 year and 2 months)Provided consulting to companies and professionals on improving their marketing and sales performance, with a focus on revenue growth and commercial efficiency.Responsible for:End-to-end B2B deal execution and contract closingDirect sales consulting with clients to define the most effective commercial strategy for their businessGuiding prospects through the decision-making process and structuring the optimal path to engagementManaging negotiations and closing agreements with business clientsSupporting clients in improving their overall sales and marketing approach to increase conversion and revenuePrimary focus was on commercial execution and closing high-value B2B contracts through structured sales consulting.
- AutoSuggestSales ConsultantMarch 2020 - May 2023 (3 years and 2 months)EuropeBusiness development and sales consulting role focused on B2B clients in the marketing and software services sector. Engaged directly with companies to assess their marketing needs and operational challenges, then recommended tailored marketing solutions and software tools aligned with their growth objectives. Managed end-to-end sales cycles including prospect qualification, advisory calls, solution positioning, objection handling, negotiation, and contract closing. Acted as a commercial advisor, translating client needs into structured service packages and implementation paths. Coordinated with internal teams to ensure alignment between client requirements and deliverable capabilities. Maintained pipeline management, follow-up cadence, and performance tracking to drive conversion efficiency and revenue growth.
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Education
- High Ticket Closer 3.0 YouTube Creative Essentials Closer Professionista Closing Coach Google My BusinessHigh Ticket Closer 3.0 YouTube Creative Essentials Closer Professionista Closing Coach Google My Business
- Università di Parma