Francesco Lucioni

Computer Engineer on loan to Marketing.

If your advertising campaigns are not receiving the correct data, you are literally optimizing in the dark and wasting your budget. In a post-cookie era dominated by AdBlockers and privacy regulations, traditional tracking is no longer enough.

I help structured companies and digital agencies rebuild their data infrastructure, bridging the technical gap that often exists between IT and Marketing departments. I manage the entire data ecosystem: from advanced collection via pixels and server side, to activation and dashboard construction for management reporting.