About Francesca
- Blog articles
- Web pages
- Landing pages
- Product sheets
- Newsletters
- Social media posts
- Cultural and linguistic adaptation
- Website and campaign localization
- Rewriting of translated content
- Quality control and proofreading
- Optimized SEO writing
- Optimization and rewriting of existing content
- Keyword research
- Performance tracking (Google Search Console, Ahrefs, Semrush)
- Trilingual FR • EN • IT
- Proficiency in SEO tools (Ahrefs, Semrush, Google Search Console, Screaming Frog)
- Familiar with various topics: from tech to legal, from lifestyle to real estate
- Ability to quickly adopt a brand voice and editorial charter
- Comfortable with CMS (Craft, Squarespace, Drupal, Adobe Experience Manager)
- Autonomous, rigorous, and deadline-oriented — even under pressure
- Available for one-off assignments as well as long-term collaborations
- Experienced in working with international remote teams
Italian
Native or bilingual
French
Fluent
English
Native or bilingual
German
Conversational
Experience
- YourceMultilingual Content Writer and SEO SpecialistLEGALJanuary 2025 - July 2025 (6 months)Amsterdam, Netherlands
- Creation and coordination of multilingual content (FR, EN, IT): blog articles, web pages, and press releases.
- Translation and cultural adaptation of content to ensure linguistic relevance and consistency in each market.
- Quality control of translated content and feedback to freelancers and agencies to maintain a high level of quality.
- Development of localization guides and multilingual glossaries to ensure cross-market terminology consistency.
- SEO optimization and performance tracking to maximize engagement and traffic.
- Liaison with legal teams to ensure content compliance and accuracy.
- Flexas.comContent SpecialistREAL ESTATESeptember 2023 - September 2024 (1 year)Amsterdam, Netherlands
- Production of multichannel content aligned with brand strategy.
- Industry watch and audience analysis to guide editorial line and identify high-potential topics.
- Conducting client interviews and writing engaging testimonials that highlight the brand's offering.
- Localization or adaptation of content for different markets or client types.
- Performance tracking and SEO optimization to improve traffic and engagement.
- Proofreading and quality control of content according to the editorial charter.
- De BijenkorfSEO CopywriterE-COMMERCEAugust 2022 - May 2023 (9 months)Amsterdam, Netherlands
- Writing and localization of website content for the French-speaking market.
- Guardian of brand tone consistency across all communications.
- Analysis of French-speaking audiences to adapt messaging and tone according to target segments.
- SEO optimization of content to improve readability, referencing, and visibility.
- Performance tracking and content iteration to maximize engagement and conversions.
- Adaptation of content for key e-commerce periods (sales, collection launches).
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Education
- Google Analytics for beginnersAnalytics Academy2024
- Bachelor's Degree in Arts, Literature, Languages, with a major in LiteratureUniversité Paul Valéry Montpellier III2022