Francesca Dunne

Consulting and project managing Jivamukti Yoga Digital - an online Yoga membership platform. My daily tasks include planning and executing various digital marketing campaigns through social media, brand ambassador programmes , email marketing and social media. I use data analysis from sales and subscribers performance to create new campaigns that work to acquire new members to the platform, as well as maintain existing members.

Missions included YSL Beauty, Aesop and HOUSE 99 by David Beckham at L'Oréal Luxe, Paris. At L'Oreal Luxe I was responsible for global community management at luxury beauty house, YSL Beauty. Since January 2020, I increased the brand's global community response rate to 100% in-line with the group KPI, and was responsible for managing more than 90 local community managers in 60 countries worldwide. I worked closely with the wider communications and marketing teams to provide analysis of content performance and consumer reaction, to ensure that new content aligned with changing consumer demand and trends on social media. Previously, I worked with one of the new brands to emerge in the group: HOUSE 99 by David Beckham - a male grooming brand with its roots in the barbershop experience. My role was to manage all aspects of social media including content management and community engagement, primarily focusing on the Instagram account of 188k followers. Supported by other members of the marketing team, I strategically selected content to tell the story of a brand targeted at men with interests in tattoos, barbershop culture, David Beckham and menswear. Each month I created a report that deeply analysed performance, both on a surface level - likes and comments etc - and a more meaningful level - web traffic and conversions. I made recommendations for future photoshoots, events and partnerships, and even influenced the style and feel of future content based on the key takeaways to ensure the next month was carefully executed and activities remained relevant and engaging. I also regularly analysed consumer profiles and habits to align with their needs, key to the success of the brand's digital presence when the Instagram algorithm is constantly changing.

One half of cruelty-free beauty & wellness online retailer Niyama Wellness. My first start-up venture and passion project, with a vision to help people start their journey towards more conscious consumerism. My role in the business was to focus on digital strategy, ensuring relevant social channels are updated regularly, writing blog copy to help support traffic to the website and developing the website using the Shopify platform. We have since closed this business although the experience gained propelled me to go deeper into the world of sustainable beauty and wellness.