About Francesca
I'm a social media and marketing consultant specialising in luxury and health and wellness. Based in Paris, I work in English although if there is a need for tasks to be carried out in basic French I can handle it.
My background is in luxury and I worked for 7 years at L'Oreal Luxe, as part of the communications team at House 99 by David Beckham and Yves Saint Laurent beauty, as well as freelance mission for Aesop. My primary role was community manager and I was responsible for engaging with a 10 million-strong audience and overseeing the work of over 60 community managers globally. I was able to transfer what I learned from the community to help shape the Advocacy programme which contributed to the change and modernisation of the brand perception.
I'm also a qualified yoga teacher and I'm currently collaborating as a Digital Marketing Manager for Jivamukti Yoga, a leading global yoga brand, as the head of their video streaming platform. My role is to make decisions on the branding, develop content including production and managing communication streams such as social media and email marketing.
My approach to work is to understand the wider needs of the company and make suggestions for better ways of working together, as well as focusing on how to move the brand forwards online. I work independently, but enjoy getting to know other team members and brainstorming ideas together to create campaigns.
English
Native or bilingual
French
Basic
Remote only
Primarily works remotely
Experience
- Jivamukti Yoga, IncDigital Marketing ManagerJanuary 2022 - Today (4 years and 5 months)• Plan and execute multi-channel digital marketing campaigns using social media, email marketing, and website management.• Analyze sales and subscriber data to create targeted campaigns that drive customer acquisition and retention.• Optimize digital content to align with brand voice and increase engagement.• Collaborate with designers and content creators to enhance brand storytelling.
- L'Oréal LuxeSocial Media & Community ManagerJanuary 2018 - January 2025 (7 years)• Managed global community engagement across three luxury beauty brands - House 99 by David Beckham, YSL Beauty and Aesop - ensuring strong brand affinity and customer loyalty.• Provided strategic insights to influence photoshoots, events, and partnerships, ensuring alignment with social media trends.• Conducted performance analysis of campaigns, offering data-driven recommendations to optimize content strategy.• Collaborated with internal marketing teams and agencies to align social media content with broader brand objectives.
- Niyama WellnessCo-FounderApril 2017 - September 2020 (3 years and 5 months)Stoke-on-Trent, UKOne half of cruelty-free beauty & wellness online retailer Niyama Wellness. My first start-up venture and passion project, with a vision to help people start their journey towards more conscious consumerism. My role in the business was to focus on digital strategy, ensuring relevant social channels are updated regularly, writing blog copy to help support traffic to the website and developing the website using the Shopify platform. We have since closed this business although the experience gained propelled me to go deeper into the world of sustainable beauty and wellness.
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Education
- Bachelor of ArtsNottingham Trent University2009BA hons, Fashion Marketing & Communication
- A-level, English Language and Literature, Psychology, Business StudiesFenton 6th Form College2005A-level, English Language and Literature, Psychology, Business Studies