About Francesca
Italian
Native or bilingual
English
Native or bilingual
Portuguese
Conversational
Spanish
Basic
Experience
- ShippyProHead of Customer ExperienceE-COMMERCEJune 2022 - February 2023 (8 months)Florence, ItalyIn charge of the whole customer Experience department, split into Customer Success, Customer Support & Technical Support.Overall, my goal was to create a seamless and positive experience for our customers, while also driving business growth and profitability.- Designed, established and overviewed all processes related to post-sales activities, from outreach campaigns (in collaboration with Marketing teams) focused mainly on revenue expansion, to customer retention programs aimed at increasing loyalty and reducing churn;- Developed strategies that deliver exceptional customer satisfaction, from onboarding through all phases of the customer lifecycle;- Reorganized the department structure to ensure full optimization of roles, responsibilities and set of skills;- Collaborated side-to-side with CEO, COO & CFO to compile/analyze data such as financial reports, customer feedback and market trends, to develop presentations for the board of investors.
- Success NowCustomer Success ConsultantTECHJune 2022 - Today (4 years)Amsterdam, NetherlandsProvide consulting to start - and scale- up software companies (SaaS) on building/scaling their customer success teams. From ensuring the right activities and performance metrics are in place to increasing customer satisfaction, generating revenue via expansion & upsell channels to avoiding costly mistakes.
- Condeco (now Eptura)Head of Professional ServicesTECHDecember 2021 - June 2022 (6 months)London, United KingdomResponsible for managing the team that delivers professional services to clients, overviewed the typical & main post-sales activities such as consulting, implementation, training, and support - and ensuring that the team delivers high-quality services that meet or exceed client expectations and contribute to the overall success of the organization.The previous company I was working for (Proxyclick) had been acquired by Condeco and I actively collaborated with the Executive management line, ensuring a smooth and positive transition for my teams and transforming existing processes to accomodate new needs and necessities.
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Education
- BachelorUNIMI - Università Statale di Milano2015Bachelor in English Literature