About Francesca
German
Native or bilingual
Italian
Conversational
English
Fluent
Experience
- DE (Froya Organics LLC, D2C Skincare Brand $200M+ annual rev.)Freelancer Influencer Marketing ManagerApril 2026 - Today (4 months)• Preparation of market entry and development of the launch strategy for the German market• Identification and outreach of macro-influencers (500K–2M followers) for whitelisting and paid collaborations (up to €50K per talent) including negotiation and contract conclusion• Interface function between US headquarters and German talent management, including translation of scripts and contracts
- (Elvari Ltd. , D2C Start Up Natural Medicine)Freelancer Senior Influencer Marketing SpecialistFebruary 2026 - May 2026 (3 months)• Built influencer marketing infrastructure from scratch (budget planning, briefing templates, outreach strategy)• Research and outreach of 400+ influencers in relevant niche target groups• End-to-end campaign management: negotiation, onboarding, briefing, content approval, and reporting• Expanded affiliate program (including partner recruiting)
- clouvou GmbHFreelancer Marketing & Influencer ManagerE-COMMERCEOctober 2025 - Today (10 months)• Built social media infrastructure, created influencer database for US+DACH• Comprehensive go-to-market strategy and content strategy (planning and implementation)• Performance influencer campaign with RocketBeans on YT, TT, and IG (700k reach, campaign CPM: €30)
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