Description

Experienced, enthusiastic and resourceful, I've worked in branding and advertising agencies for 15+ years. I co-founded The Playground in 2019, building an independent creative and strategic brand studio over the last five years, exiting the business in Spring 2024. Maternity leave Sept 2024-Sept 2025.

Key client sectors include Music, Property, Tech, B2B. Prior to Playground, I had worked in client services, taking on the role of Managing Director at an independent brand comms agency in 2016. Currently freelancing directly for clients and agencies as brand strategist & producer / client services lead.

Industry field of expertise

Languages

English
Native or bilingual
French
Basic
Greek
Basic

Workplace preferences

Can work on-site

London (up to 50km)

The Playground
Founder + Strategic Director
January 2019 - July 2024 (5 years and 6 months)
London, UK
• Built agency from scratch to sustained £250k annual turnover, maintaining profit throughout.
• Led all brand strategy projects: workshops, research, positioning, creative brief development.
• Designed modular brand strategy approaches adaptable for businesses of different scales.
• Collaborated cross-functionally with client marketing, product, and insight teams to deliver integrated campaigns.
• Managed and mentored freelance strategists and account leads, raising quality and consistency.
• Sectors: FMCG, tech, property, tourism, music, consultancy, mental health.
Brand Strategy Project Management Business development Wordpress Copywriting
BEAR
Managing Director / Head of Client Services
October 2010 - January 2018 (7 years and 3 months)
London, UK
(Prev. Account Director, Sr. Acc. Manager, Acc. Manager, 2010-2016)

• Oversaw business post-partner buyout, responsible for commercial health, team management, and strategic direction.
• Developed and implemented new agency brand positioning and led rebrand/website relaunch.
• Created and codified BEAR's brand strategy methodology, enabling faster, repeatable delivery and measurable ROI.
• Managed P&L, client relationships, and business development.
• Directed cross-disciplinary teams delivering campaigns across brand, digital, and performance channels.
• Managed a permanent staff of seven and a flexing wider freelance team of c. 12; introducing ongoing personal development programmes and line management structures.
• I sat on the ChildLine Ball committee on behalf of BEAR for six years; the committee put on an annual fund-raising ball for the UK media industry. The 2017 Ball raised over £900,000 for the charity.
Account Management Project Management Advertising
Arthur London
Account Executive
October 2008 - October 2010 (2 years)
London, UK
• Supported founding partners in growing agency from start-up to established shop.
• Managed campaigns for British Heart Foundation, M&G Investments, Allianz Insurance, Samaritans.
• Delivered award-winning Macmillan Cancer Support campaign (2x Gold, 1x Silver at DMAs).