Freelancer profile translated to English.

Description

Starting from the observation and strong conviction that project success relies above all on a thorough analysis of the context and needs, and solid framing, I support my clients on innovation or continuous improvement projects with high stakes to:

- Validate the alignment of projects with the company's strategy, user needs, and market opportunities

- Identify and Create business opportunities and levers for change

- Reposition and pivot projects/companies (essentially start-ups)

I use methods and tools from audit, strategic marketing (benchmarking, market research/intelligence/trends…), design thinking, sociology, and ethnology (user interviews, expert interviews) and collective intelligence.

Depending on the needs of each mission, I work with a pool of experts (customer experience, management, digital transformation, industrial innovation, graphic design, UX design…).

My strengths: my method and my expertise in user research, the importance given to strategy and corporate culture in missions, my dual agency/company background, the diversity of issues already addressed which brings me great adaptability and deeply enriches my knowledge, my commitment and the rigor of my work.

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL SAS - Projet ONE Chanel.com
UX Researcher
LUXURY GOODS
January 2021 - February 2022 (1 year and 1 month)
Paris, France
Support the placement of the customer at the center of the digital ecosystem
Reconcile customer needs with excellence requirements and the brand's artistic direction

- Pedagogy and knowledge transfer (creation of materials, training for UX designers/project managers)
- Conducting qualitative studies and supporting UX projects
- Structuring UX Research methods and practices within the organization (implementation of UX research-UX design processes, creation of templates, implementation of UX Research tools and implementation of a repository)
- Creation of analysis dashboards (Power BI) and analysis of passive data (Google Analytics, Content Square...)
UX Research Design Thinking Corporate Strategy Google Analytics Data Analysis
Prestashop
Building a new brand platform, new positioning, and new product vision
CONSULTING AND AUDITS
October 2020 - December 2020 (3 months)
Paris, France
- Scoping, defining the methodology
- Data collection
- Design and facilitation of 6 co-creation workshops
- Analysis and reporting for board presentation
Corporate Strategy Marketing Product Management Facilitation Design Thinking
SVP - groupe Kerudys
Consultant
CONSULTING AND AUDITS
June 2019 - July 2019 (1 month)
Paris, France
Customer area redesign audit:
- User research, 12 face-to-face B2B interviews: testing interactive mockups
- Drafting an analysis report
- Operational and strategic recommendations
User Research Corporate Strategy Positioning Strategy