France Nizet

Management and animation of European e-retail accounts (pure players and distributors) ensuring compliance with the Dior charter. Responsible for the Notino account: definition of the annual COOP animation plan, participation in commercial negotiations, campaign coordination, new product listing management, and ROI analysis. Coordination of e-trade activations for Sephora EU and Douglas EU in conjunction with internal teams and partners. Management of the new product catalog and optimization of the GDSN flow at the European level with Sephora EU. Support for European markets in deploying their marketing and commercial plans and monitoring local performance. Management of the deployment project for sales support tools (Shade Finder, Gift Finder) to optimize conversion. Monitoring and analysis of Top 5 market performances (NPD Panel) and animations (Sephora Intelligence) to optimize actions. Competitive intelligence and reporting to the European Management Committee.

Optimization of brand spaces on BENELUX e-retailer websites and product catalog updates for Parfums Givenchy and Kenzo Parfums. Deployment of the e-trade plan and animation of pages according to commercial objectives (content, agency and distributor briefs). E-CRM & Social Media: creation of newsletters and participation in partner paid media campaigns. Monitoring and analysis of e-retail and CRM performance, regular reporting, and identification of optimization levers.

Participation in the deployment of 360° trade plans in France (pharmacy and selective distribution): point-of-sale animation, merchandising, and retail network activation. Product mix analysis, sell-in/sell-out performance monitoring, and optimization plan definition. Monthly business review construction: monitoring commercial KPIs, visibility, and commercial performance tracking. Coordination of influencer campaigns and management of the @elemis_france Instagram account. Sales force support and management of trade tools (samples, testers, promotional offers, POS displays). Execution of a strategic market benchmark presented to top management.