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France Le GuernFL

France Le Guern

Senior Business Analyst | SI & Data Transformation

€900/day
Genève, CH
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About France

Business Analyst with 20 years of experience in digital transformation, information systems architecture, and data analysis.
Specializing in the health and finance sectors in French-speaking Switzerland.

I work on large-scale projects: IS redesign, functional specifications, data modeling, decision-making dashboards, and change management. I combine high-level functional analysis with concrete technical understanding.

Three institutional references structure my positioning:

· HUG (University Hospitals of Geneva) - Intranet for 13,000 employees, multi-service data architecture, taxonomy, real-time flows, 200,000+ patients/year

· Geneva Private Bank - Wealth Management Application, CHF 150+ billion in assets under management, B2C/B2B decision-making dashboards, real-time desktop and mobile reporting

· Hospice Générale - Intranet for 1,300 employees, 50 sites, migration to SharePoint, automated workflows

I work on a daily or fixed-price basis, on-site (French-speaking Switzerland) or remotely, from occasional scoping to long-term support.

Diagnosis. Specification. Delivery.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Genève (up to 20km)

Experience

  • Infinity Aurora
    Director / Senior BA
    DIGITAL AND IT
    January 2026 - Today (7 months)
    Genève, Switzerland
    Director and Senior Business Analyst within my consulting firm Infinity Aurora, I support organizations in their transformation and business process optimization projects.

    My interventions cover:
    — Functional scoping and collection of business needs
    — Process modeling (BPMN, UML)
    — Writing functional specifications and requirements documents
    — Change management and stakeholder support
    — Identification and implementation of the most effective solution, not the most complex

    Preferred sectors: finance and health.
    Ability to adapt quickly to any business context.

    With parallel experience in company management, I bring an operational and strategic vision that goes beyond pure analysis: I understand business challenges, operational constraints, and the reality of the teams that must execute.

    Available immediately for missions in Geneva and remotely.
    Business Analysis Process Optimization Functional Specifications Project Management Functional Analysis
  • Blossom Care
    Founder & Product Owner
    E-COMMERCE
    March 2024 - Today (2 years and 5 months)
    Auvergne-Rhône-Alpes, France
    Founder and CEO of Blossom Care, a French natural wellness brand dedicated to women and their children.

    Key achievements:
    • Creation and launch of a Shopify e-commerce store from A to Z
    • Design of the complete digital ecosystem (email marketing, automations, Klaviyo CRM)
    • Development of a network of independent advisors (VDI model)
    • Management of all functions: strategy, marketing, logistics, finance, web development

    In early 2026, a strategic decision was made to pivot towards a premium positioning focused on women's hormonal support: complete overhaul of the positioning, offering, and brand identity.

    This solo management experience has forged in me a rare ability to manage complex projects under constraints, make quick decisions, and execute with limited resources.
    Shopify E-commerce User Experience Design Functional Specifications Product Owner
  • Laboratoire MGD
    Business Analyst & IT Director
    MEDICAL
    June 2020 - July 2023 (3 years and 1 month)
    Geneva, Switzerland
    Managed the digital transformation of a Geneva-based medical laboratory in a context of strong growth.

    Key achievements:
    • Complete redesign of the Information System: scoping, modeling, and data migration
    • Deployment of decision-making dashboards for activity monitoring
    • Modeling and optimization of business processes (patient flows, results, billing)
    • Change management for medical and administrative teams
    Significant internal progression: IT Project Manager → IT Director → Communications & Marketing Director, demonstrating adaptability and a cross-functional vision beyond mere functional analysis.
    Business Analysis Digital Transformation Change Management Process Digitalization

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Education

  • Master 1 Information and Communication Sciences
    Université Paul Cézanne
    2011
    Master 1 Sciences de l'Information et des
  • Degree in Service Engineering, Assistant Project Manager
    Université de Limoges
    2009
    Licence Servicétique, Assistant Chef de Projet

Skill set

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