About Fran
- **Cost and time reduction**: I design processes and digital products intended for your team to work faster and with less friction, which translates into real savings.
- Strategic use of Artificial Intelligence:I integrate AI tools (Figma AI, Claude Code) into the design process to accelerate solution delivery without losing quality or control over the final outcome.
- **Business vision applied to design**: I don't design isolated screens; I design systems and flows that solve specific company problems, focusing on measurable results.
- **Anticipation**: I identify potential product or user issues before they arise, to avoid costly redesigns later.
- **Mobile-first product design**: Interfaces designed from mobile upwards, focusing on real usability and cross-platform consistency.
- **Scalable design systems**: I build component libraries and Design Systems that allow product teams to grow quickly without losing visual or technical coherence.
- **Fluid collaboration with development**: I prepare clear handoffs and work side-by-side with technical teams so that what is designed is implemented exactly as intended, without friction or back-and-forth.
English
Conversational
Spanish
Native or bilingual
Experience
- FactuproSenior Product Designer & AI Design SpecialistTECHMarch 2026 - July 2026 (4 months)Design and development of ivafranquiciado.es, a calculator that helps Spanish freelancers evaluate if the new "franchise VAT" regime is beneficial for them. A sub-brand of FactuPro, built entirely with AI-powered workflows based on the CRM's brand identity.
- Developed the website from start to finish, relying on AI at each stage, using FactuPro's branding as a reference visual system.
- Prototyped the visual direction combining Claude Design and Figma, until a coherent language with the CRM's identity was established (typography, color, and fiscal trust tone).
- Final implementation in Claude Code (VS Code) with Next.js + Tailwind CSS stack.
- Faithful translation of the design to code, preserving the detail decisions that give character to the interface against AI's tendency to homogenize them.
- Standalone product within the FactuPro ecosystem: a real fiscal utility tool that reinforces the brand.
- nibaUX/UI DesignerJune 2025 - January 2026 (7 months)Madrid, SpainDesign consultancy for an energy company's digital team. Conceptualized and designed digital products applying user-centered design:
- User flows, navigation, and interaction from discovery to delivery.
- Implemented the complete Design System with WCAG 2.1, ensuring cross-platform consistency and scalability.
- Validated prototypes with Usability Testing, identifying friction points and defending design decisions against the development team.
- FaciliteaUX/UI Designer & PMNovember 2024 - June 2025 (7 months)End-to-end design of a marketplace from scratch:
- Information architecture, wireframes, interactive and responsive mobile-first prototyping.
- Identified improvement needs in key flows (onboarding, search, checkout) through User Research and Usability Testing.
- Collaborated with multidisciplinary teams, explaining and defending design decisions to business and development in Agile environments.
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Education
- AI Product MakerThe Hero Camp2025
- AI AgentsESIC2025