Freelancer profile translated to English.
Back to original languageAbout Fouzia
SEO & E-commerce Specialist | Shopify | Digital Acquisition
I help e-commerce brands and Shopify stores attract qualified traffic and convert their visitors into customers.
Specializing in e-commerce SEO and Shopify site optimization, I assist companies looking to increase their visibility, improve their conversion rates, and grow their online revenue.
With 3 years of experience in e-commerce projects, I work on SEO strategy, content creation, and high-performing page optimization.
I can create or optimize category pages, SEO pages, and product sheets, incorporating best practices for referencing and conversion.
My expertise:
- E-commerce SEO audit
- Strategic keyword research
- SEO page and content optimization
- Product sheet creation and optimization
- SEO-optimized category page creation
- Shopify SEO optimization
- E-commerce site SEO structuring
- User journey improvement
- Conversion funnel optimization
I regularly work on tasks such as: SEO audits, Shopify optimization, SEO page creation, product sheet writing, and e-commerce site SEO structuring.
My approach is methodical, results-oriented, and based on data analysis.
Performance is essential, but I also ensure a human dimension in writing: effective content must appeal to search engines while remaining clear, useful, and engaging for users.
I always provide concrete and directly actionable recommendations to quickly improve site visibility and performance.
👉 Available for SEO audits, page creation or optimization, and Shopify/Magento site optimization. Feel free to contact me to discuss your project.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Mathon l VoreppeWeb Marketing ManagerE-COMMERCESeptember 2022 - September 2025 (3 years)Voreppe, FranceE-commerce SEO & Content- Writing, optimization, and publishing of over 400 product sheets on Shopify, with in-depth work on semantics, SEO structure, information hierarchy, and product benefit highlighting to improve organic visibility and commercial performance.- Optimization of about a hundred collection pages (semantic enrichment, internal linking, alignment with search intent).- Creation of editorial pages, buying guides, and inspirational content to support the customer journey and drive conversions.- Keyword research, competitive analysis, and performance monitoring via Semrush, Google Analytics, Google Search Console, and Eulerian.- Participation in SEO audits and continuous site optimization: implementation of agency recommendations, technical corrections (404s, title tags, Hn), enrichment of existing content, and prioritization of high-impact actions.- Close collaboration with tech, marketing, and product teams. KPI monitoring (positions, traffic, conversions) with regular reporting.Acquisition & Conversion- Contribution to conversion funnel optimization through A/B testing, user surveys, and behavioral analysis.- Monitoring of SEA investments and analysis of acquisition action profitability.- Implementation and monitoring of backlinks as part of the link-building strategy.Influencer Marketing & Social Media- Sourcing and selection of micro-influencers on TikTok and Instagram, prospecting, negotiation, and collaboration management.- Performance analysis and development of sustainable partnerships.Customer Experience & E-reputation- Management and analysis of customer reviews on Trustpilot (structuring, reporting, recommendations).- Optimization of navigation, filters, and product recommendations to improve user experience.
- fabrikableDEVELOPMENT MANAGERE-COMMERCESeptember 2021 - September 2022 (1 year)Grenoble, France- Active sourcing and prospecting of artisans, freelancers, and businesses to develop and enrich the partner community (searching for qualified profiles, multi-channel contact, lead qualification).- Personalized presentation of the platform and its services, guiding clients throughout the onboarding process, and managing commercial relationships.- Connecting clients and partners, coordinating communication, and handling administrative tasks including invoicing and customer satisfaction.- Referencing artisans on the site: writing detailed profile descriptions (presentation, services, service areas), regular content updates, and SEO optimization to improve online visibility and user experience.- Contribution to user journey improvement and page structuring to facilitate service provider searches.- Active participation in the sales strategy: creating prospecting materials (presentations, pitches, emails), defining key messages, and adapting communication according to targets.- Monitoring and analysis of sales performance (monthly reporting, lead tracking, conversion rates, revenue generated) with optimization recommendations.- Participation in digital communication through content creation for social media and newsletters to promote the platform and its partners.- Involvement in organizing professional events (trade shows, workshops, partner meetups) to build brand awareness, generate leads, and strengthen the community.
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Education
- MBA DIGITAL MARKETING DATA & AIIDRAC BUSINESS SCHOOL2025
- BACHELOR MARKETING & BUSINESSIDRAC BUSINESS SCHOOL2023BACHELOR