Freelancer profile translated to English.
Back to original languageAbout Florian
🙋🏻♂️ +11 years of experience
🚀 Former Brand Media Manager at Red Bull for 4 years
🤵🏻♂️ Former Senior Media Consultant in an agency (Dentsu) for 4 years
🥇 Google Partner Badge
🎓 Certified in Google Ads, META Ads, and Apple Search Ads
💡Strategic AND operational approach
Why me?
I help professionals develop their digital visibility through Google Ads and META Ads.
Highly focused on the return on investment (ROI) of your campaigns, I provide recommendations, implementation, and monitoring for your communications: branding and performance (e-commerce sales, leads, app downloads).
In parallel, simplifying advertising jargon remains my priority to help you make the right decisions.
My main responsibilities
🔎 Account Audits
🧠 Understanding your needs, translated into strategic objectives
🎯 Audience cluster definition
📋 Strategic recommendations: budgets and channel calibration
🎨 Sharing creative optimizations, landing page, best practices
👨🏻✈️ Management and piloting of META Ads and Google Ads (Adwords) campaigns
🛠 Setting up advertising tags and trackers via Google Tag Manager
📊 Analysis, optimization, and performance reporting via Excel or Google Looker Studio (Data Studio)
📖 Digital training for autonomous management
Portfolio
Numerous artisans, VSEs & SMEs in various sectors.
Also: Red Bull, Adidas, Reebok, Pandora, Microsoft, Ubisoft, LU biscuits...
The little extras
⚡ Responsiveness
⚖️ Understanding client issues, agency expertise
👌🏻 Quality of service and execution
🔭 Expertise beyond advertising: 🧠 - 💻 - 📸 - 🎓...
📝 More info at bloom-digital.fr
Available and responsive, I will reply within 1 hour! 📩
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 15km), Rouen (up to 10km), Reims (up to 10km), Orléans (up to 10km), Lille (up to 10km)
Experience
- Goliate IntimacyGrowth Strategist – META Ads & E-commerce Paid Media LaunchE-COMMERCEDecember 2025 - Today (8 months)Paris, France
- **META Media Strategy Development**: channels, audiences, objectives, KPIs, format recommendations
- **In-depth Competitive Analysis**: creative differentiation angles, UX benchmarks, category advertising policies, creative angles
- **Creative Strategy**: identification of content pillars, best practice sharing, graphic designer briefing
- **Tracking**: resolution of inactive pixel issues (website content update recommendations)
- **Audience**: CRM connection & synergies with Klaviyo (exclusion, RTG newsletter)
- **Ad Account Creation and Setup**: campaign structure, UTMs, audiences, exclusions
- Vin & SociétéDigital Marketing Consultant & Trainer – Acquisition, Content Promotion & Performance MeasurementWINE AND SPIRITSOctober 2025 - October 2025Paris, FranceTraining mission / Webinar creationhosted for members of Vin & Société on the theme:"How to effectively promote your content online?"Client ObjectiveProvide winemakers with solid foundations to structure their online visibility, understand the fundamentals of SEO & paid search, content amplification, and better grasp digital acquisition and tracking logic.Responsibilities:*Developmentof a comprehensive 1.5-hour educational module on digital content promotion*Practical case studiesadapted to the wine sector (tastings, winery tours, e-commerce sales)Topics Covered:
- Explanation of the marketing funnel (Awareness → Consideration → Conversion → Loyalty)
- Presentation of organic levers (SEO, Google Business, Instagram indexing)
- Breakdown of paid levers: sponsored content vs. structured campaigns /
- Meta Ads Manager (campaign/ad set/ad structure)
- Introduction to KPIs adapted to the objective (CPM, CTR, ROAS, CPL…)
- Awareness of tracking and necessary technical implementation
- La Porte AcadémiePaid Acquisition Consultant – Digital Marketing Training CPF - Meta & Google AdsEDUCATION AND E-LEARNINGJuly 2025 - February 2026 (7 months)Paris, FranceStrategic and operational support missionfor La Porte Académie, a Qualiopi certified training organization specializing in 100% online training - particularly in video editing.Client ProblemLack of an optimized acquisition funnel. No paid activity / paid acquisition. No brand universe outside the website (no social media pages).Objective: Increase CPF registrations through a structured paid media strategy.MISSION 1 – Strategic Framework & Landing Page Creation
- **Complete audit of marketing assets**: positioning, audiences, conversion funnel, technical performance, and tracking
- **Media strategy development**: audience segmentation, campaign hierarchy (acquisition/retargeting), creative angles
- **Creative coordination**: recommendations for messages, formats, wording, visuals adapted for CPF
MISSION 2 – Google Ads & Meta Ads Acquisition Campaign Management- **Complete account structuring**: naming, targeting, tracking (Google Tag Manager, CPF events, Consent Mode)
- **Weekly optimization**: A/B testing creatives, bid adjustments, segmentation, channel prioritization
- Tracking ofKPIs: CPC, CPA, conversion rate
Key Results*+3,500 conversions generated(related to CPF registration)*Dozens of CPF registrations per monthfollowing the paid strategy activation*Conversion rate x3since launch*Paid: 60% of website traffic (volume)- Dedicated landing page**: 79% of website views
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Education
- Master Grande Ecole, MarketingRouen Business School2014Master Grande Ecole, Marketing
- ECE Preparatory Class (HEC)Lycée Marcelin Berthelot2010Economie, mathématiques, langues
Certifications
- Google Ads Display CertificationGoogle
- Google Ads Video CertificationGoogle