Freelancer profile translated to English.

Description

For over 20 years, I have been assisting companies, institutions, and organizations with their communication, visibility, and message structuring challenges.

My role is to bring back structure and meaning to build communication that truly works.

I work on both strategic thinking and operational implementation:

Digital communication strategy
Content creation and structuring (articles, web pages, storytelling)
SEO (audit, optimization, visibility strategy)
SEA (Google Ads, Social Ads)
Social media (positioning, editorial line, engagement)
Newsletter campaigns
Visibility initiatives (launches, campaigns, online presence)
Articulation between communication and events
Creation or redesign of WordPress sites

What sets me apart is my ability to connect these different levers. I don't produce isolated actions, but coherent systems adapted to objectives and audiences.

My career has led me to work in various environments such as events, culture, institutions, and media, often characterized by high exposure and significant image challenges. I am accustomed to working with multiple stakeholders and advancing complex issues.

I place particular importance on clarity, content quality, and usefulness. The goal is not to produce more, but to produce with impact.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Clic Clic Network Paris
Consulting Director & Founder
DIGITAL AND IT
January 2011 - Today (15 years and 5 months)
Paris, France
Managed the digital and editorial communication of over 200 organizations.
Deployed multi-platform social media strategies.
Supported major international B2B and B2C trade shows.
Integrated AI into editorial and analysis workflows.
Defined brand platforms and editorial strategies (B2C, B2B, media, culture, institutions).
Managed corporate and digital communication initiatives.
Supported executives and exposed structures on visibility issues.
Designed and deployed digital presence strategies (website creation, natural referencing, paid referencing, newsletters, social media, content, digital PR).
Managed complex projects in constrained environments (media, financial, or institutional pressure).
Operational production: content, development of showcase sites and web platforms, campaigns, editorial systems.
Designed and led training sessions in digital communication and social media.
Communication Strategy Marketing Strategy Wordpress SEO Newsletters
Université de Versailles Saint-Quentin-en-Yvelines
Instructor in Social Media Writing & Storytelling
EDUCATION AND E-LEARNING
January 2023 - Today (3 years and 5 months)
Vélizy-Villacoublay, France
Taught writing, storytelling, and public speaking strategies.
Transmitted editorial methodologies focused on message clarity, narrative coherence, and content impact.
Raised awareness on issues of responsibility, information reliability, and content impact measurement (KPIs).
Reed Expositions France
Digital Project Manager - Consumer Trade Shows Division
July 2005 - December 2010 (5 years and 5 months)
92800 Puteaux, France
Managed editorial and digital initiatives for major international consumer trade shows with high media exposure and commercial stakes. Supervised strategic print materials (official programs, catalogs, press kits) and gradually integrated them with emerging digital initiatives. Actively contributed to the print-to-web transition by structuring the first digital editorial strategies for the shows (enhanced websites, dynamic content, pre/during/post-event engagement). Deployed the first social media presences in the world of major cultural and lifestyle trade shows in France, at a time when these practices were still poorly structured. Implemented social listening and conversational analysis approaches to refine event positioning and enhance their reach. Cross-functional coordination with show directors, sales teams, press, and international partners in high-pressure media contexts.