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Fouad BenchemanFB

Fouad Bencheman

Tech journalist, SEO web writer, brand content

€300/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fouad

"What is well conceived is clearly expressed, and the words to say it come easily."

As Nicolas Boileau so aptly put it, a good understanding of one's subject is the first step in writing.

High-Tech, Lifestyle, and Social Media journalist since 2011, I have collaborated with numerous print and web media outlets.

Able to adapt my writing to different audiences, I am equally comfortable with long formats (reports, analyses, thematic dossiers) as with shorter formats (product reviews, news, interviews…).

Since 2016, I have also been working with digital agencies and companies to help them produce Brand Content in various forms (Blog articles, White Papers, video scripts and copywriting, LinkedIn articles, social media wording, Newsletters….).

My experience as a journalist, as well as my literary AND marketing background, allow me to easily understand a company's challenges in order to develop fluid and creative storytelling. Skilled in SEO, I can support you from A to Z in implementing an editorial strategy and writing your content.

Curious, passionate about literature and current events, I am also capable of working as a copywriter and on video formats.

Here are my main references:

#Journalism: TheGoodLife, Presse Citron, JVTech, Capital, LesNumeriques, Femme Actuelle, J'ai un pote dans la com, Clubic, Labo Fnac, GQ...


#BrandContent: LVHM Innovation Award, AXA Tech, Danone, Nespresso, Cartier, Inqom by Visma, Sony, EDF, Deloitte, Crédit Agricole, Semji, Agorapulse...
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • The Good Life - Business & Lifestyle
    Lifestyle and Tech Journalist
    September 2023 - Today (2 years and 9 months)
    Paris, France
    Under the direction of Fanny Liaux Gasquerel (digital editor-in-chief), I write articles and reports for the website thegoodlife.fr on high-tech, lifestyle, social media, web culture, and urban mobility topics.
  • CLUBIC
    Freelance Journalist
    PRESS AND MEDIA
    July 2022 - Today (3 years and 11 months)
    Paris, France
    Under the direction of Coling Goldberg (Tech Chief Editor), I occasionally conduct tests of smartphones and consumer high-tech products (earphones, headphones, PCs, tablets...) for the website Clubic.com.
  • J'ai un pote dans la com
    Freelance Journalist
    PRESS AND MEDIA
    October 2021 - Today (4 years and 8 months)
    Paris, France
    Under the direction of Laurent Garrouste, I write articles, interviews, agency profiles, and white papers on marketing, communication, and social media trends.

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Education

  • Hypokhâgne and Khâgne
    Jean Jaurès Reims
    2007
    Classe préparatoire littéraire durant deux ans avec comme option la matière "Sciences Politiques".
  • Master 1 and 2
    IAE de Lille
    2011
    Diplome de Marketing International, Communication et Culture Rédaction d’un mémoire « Le contexte culturel et l’intensité des émotions dans l’efficacité publicitaire sur Internet. »

Skill set (18)

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