Freelancer profile translated to English.
Back to original languageAbout Fola
Entrepreneurial marketing strategy leader with 20+ years of experience managing diverse teams to implement integrated marketing strategies and end-to-end customer experiences across branding, performance, content, media, PR, CRM, commerce, service design and innovation in global, regional and national roles for mature brands, startups and scale-ups.
Marketing consulting for startups, incubators, private equity firms and venture capital funds. Fluent in French and English.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Publicis GroupeCHIEF STRATEGY OFFICER, CENTRAL AND EASTERN EUROPECONSULTING AND AUDITSNovember 2023 - Today (2 years and 7 months)Paris, FranceManaging, integrating, coordinating and implementing strategic planning, content, media, commerce, CRM, PR, innovation, research, analytics and capabilities teams across 27 countries in the CEE region to form a unified regional marketing transformation platform
- WAVEMAKER FRANCEChief Strategy OfficerJanuary 2017 - January 2023 (6 years)Paris, FranceSet up a new integrated strategy, insights and analytics unit comprising strategic planners, researchers, data analysts and data scientists. Led media strategy for global integrated communication pitches for WPP. Responsible for global media strategy for Citroën. Led innovation projects to deliver utility or entertainment services for brands. Clients LVMH, Square, Huawei; Air France, Netflix, Burger King, AXA, Citroën, Eurostar, Ikea, Pernod Ricard.
- FREELANCEMARKETING AND CX CONSULTANTJanuary 2013 - January 2017 (4 years)Carried out marketing and customer experience consulting assignments for brand marketing teams and communication agencies, startups, scale-ups and VCs. Clients: Publicis Conseil/Nurun, McCann Paris, 909c, CGA, Mindshare, Malsherbe Design, WundermanMcGarry Bowen Luxury, Naegi, Naeya.
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Education
- BSc. Hons. International Management & French 2 :1UMIST2023L`économie industrielle, Le marketing international, La gestion fiscale, la psychologie industrielle, Les etudes opérationelles