Freelancer profile translated to English.
Back to original languageAbout Fodé
From my first steps as a self-taught individual to my work for CAC 40 brands like L'Oréal, Legrand, NYX, and Maybelline, I've always had the same obsession: **generating impact**.
I havemanaged social mediafor large communities (+1M followers), designedorganic growth social media strategies(+350K followers), and ledPaid Mediacampaigns (+€40K) from corporate to pop culture.
A true firecracker spirit, I love Dr. Who and Burger King's social media, because as Clémenceau said, serious matters should not be entrusted to overly serious people.
What I can do
➥ Design and deploy a tailor-made social media strategy.
➥ Manage your social media and grow your communities
➥ Create engaging visual and video content
➥ Create and manage high-performing paid campaigns
Tools I master
Canva - Expert (Certified)
Sprinklr - Expert (Certified)
Buffer - Expert
WordPress - Intermediate
Asana - Intermediate
My professional certifications
☆ Opquast - Advanced
☆ Google Analytics 4
☆ Meta Blueprint Media Planner
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Le Mans (up to 10km)
Experience
- The Social ClientSocial Media ManagerSOCIAL NETWORKSOctober 2024 - October 2025 (1 year)Paris, FranceAt The Social Client (TSC), the agency of the international group Foundever™, a global leader in customer experience:- Managed social media strategy and coordinated multi-platform content production for Legrand France (Instagram, Facebook, LinkedIn, TikTok = 1.1M followers) and Caisse d’Epargne IDF (Instagram, LinkedIn, X = 66K followers)- Supervised editorial and creative production: coordinated teams (creatives, community managers, service providers), developed briefs, strategic planning, performance tracking, client meeting facilitation- Managed Meta Ads & TikTok Ads Paid Media budget for Legrand (€20K/year)- Community Management for NYX (Instagram & TikTok) and MAYBELLINE (TikTok)- Advanced social listening & weekly reporting for L’Oréal Group via Sprinklr & TalkWalker- Moderated Accor's corporate social network (ESN), ensuring positive employee engagement and brand guideline compliance.✔️ Launched the Legrand France TikTok account with 1M views in 3 months✔️ Growth in audience, visibility, and cross-channel engagementBrands: Caisse d'Epargne Île de France - Legrand France - Renault Group - Citröen - L'Oréal - Accor GroupSocial media managed: TikTok, LinkedIn, Facebook, Instagram, YouTube, X, PinterestSoftware mastered: Sprinkl, Facelift, Talkwalker, Trello, Accor CXC
- Agence AeliumSocial Media Project ManagerCONSULTING AND AUDITSSeptember 2022 - October 2024 (2 years and 1 month)Paris, FranceAELIUM is a financial and corporate communication agency for companies listed on the Paris Stock Exchange (Small and Mid Cap).References: LNA Santé - Louboutin - Savencia - SPIE - Hopium - Catana Group - Altheora - Boa Concept - Claranova - Sirius Media ...- Conception and management of B2B & B2C social media strategies with recommendations to executives (CEO, General Manager, CFO) for companies listed on Euronext Paris Stock Exchange (LNA SANTÉ, CLARANOVA, HOPIUM, CATANA, ALTHEORA...)- Translation of complex financial topics into clear and engaging narratives- Creation of graphic and video content (interviews, clips), web writingSEO and optimization of the agency's WordPress site- Management of the agency's social media (LinkedIn, Twitter, Facebook) andmanagement of CSR and SRI strategies for clients- Event organization for clients' events and Shareholder General MeetingsResults:✔️ Growth of the agency's LinkedIn visibility from 150 to 2000 views per month on average.✔️ Organization of a solidarity day for HSBC at Apprentis d'Auteuil✔️ Implementation of strategic partnerships between influencers and companiesSoftware mastered: Datapresse, Wordpress, CapcutSocial media: LinkedIn, Youtube, Facebook, X
- BlueStacksCommunity Manager FranceSOFTWARE PUBLISHINGMarch 2021 - August 2022 (1 year and 5 months)BlueStacks is a dynamic Silicon Valley startup that developed the world's #1 emulator for mobile games on PC, with over 400 million users.-Management of social media strategy and digital marketing deploymentin France, in close coordination with regional and global teams.- Management and moderation of Facebook (1.2M) and Discord (100k) accounts- Management of Meta Ads Paid Media budget (€2000/year)- KPI analysis reporting and weekly results presentation in English- English-French translation work- Management of partnerships with French influencers- Affiliate Marketing (Direct management with affiliates on the company's internal platform)- Reporting and weekly presentation in English- Ticketing & Customer Support: Responding to customer complaints on ZENDESKResults:✔️ Social media strategy aligned with marketing objectives supporting €100,000 in monthly advertising revenue in France.Software mastered: Excel, Zendesk, Google WorkspaceSocial media: Facebook, Twitter, Discord
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Education
- Master 2 - Digital Strategy and TransformationDigital School of Paris2025Maîtrise des plateformes de réseaux sociaux et techniques de Social MediaMarketing • Capacité à définir et analyser les KPIs pour mesurer la performance marketing • Élaboration et déploiement de stratégies de marketing et de médiaplanning • Intégration du CRM dans les processus marketing pour optimiser l’expérience client • Développement de stratégies de marketing digital avancées • Création de contenu numérique engageant et maîtrise du s torytelling digital • Utilisation de l’intelligence artificielle eet du big data pour les décisions marketing • Connaissance des droits numériques et de la protection des données personnelles
- Master 1 - Digital Project ManagerDigital School of Paris2024• Mettre en oeuvre un processus de veille stratégique adapté pour améliorer la performance et l’inclusivité des plateformes digitales. • Analyser et interpréter les besoins des clients pour concevoir des solutions digitales innovantes et inclusives. • Sélectionner et intégrer des outils d’intelligence artificielle pour optimiser les solutions digitales . • Spécifier techniquement les attentes pour la rédaction de cahiers des charges de projets digitaux. • Construire un budget de projet digital intégrant tous les aspects pertinents pour maîtriser la performance et les coûts. • Concevoir et mettre en oeuvre des outils de contrôle budgétaire spécifiques aux projets digitaux. • Définir une identité visuelle et éditoriale alignée avec la stratégie webmarketing et l’accessibilité pour renforcer la notoriété. • Analyser les maquettes graphiques en tenant compte de l’accessibilité pour détailler le contenu des solutions digitales. Validation à travers le rendu d'un cahier des charges complet de 220 pages pour la création d'un site internet e-commerce fonctionnel sur une entreprise fictive de location de piscines. Lien site : https://lightgoldenrodyellow-otter-947295.hostingersite.com/
Certifications
- Canva for WorkCanva2025