Freelancer profile translated to English.
Back to original languageAbout Flor
My name is Flor Stura, I am a senior graphic designer specializing in offline design and calligraphy.
I have led 360 projects that encompass everything from the visual identity design of a campaign, the adaptation of that graphic in different formats, final artwork, and print monitoring.
Along with the visual merchandising team, working on the implementation of that graphic in shop windows, POS materials, hangers, A4s, displays, large-format images, public billboards, OPIs, among others.
Adding to each campaign, editorials, design and layout of catalogs and magazines, labels for products, and special packaging.
Specialized in preparing final artwork, choosing papers, and print monitoring for color proofs, the use of typography is my plus as a designer.
Likewise, the application and layout in digital formats such as newsletters, banners, content for social media, images for the web, and basic After Effects.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Flor SturaGraphic DesignerARTS AND CRAFTSAugust 2023 - Today (2 years and 10 months)Barcelona, SpainI’m a multidisciplinary designer with a strong focus on offline design, editorial projects, and final artwork preparation. With a deep appreciation for typography and a passion for calligraphy, I create visual pieces that blend precision, elegance, and personality.Throughout my career, I’ve led comprehensive 360° campaigns and editorial projects—overseeing everything from visual identity development to print production supervision. My background in art direction allows me to manage creative processes end-to-end, collaborating closely with teams to deliver cohesive and impactful results.Whether crafting custom lettering, designing large-scale retail graphics,or preparing high-resolution artwork for print, I bring a sharp aesthetic sensibility and attention to detail to every stage of the project.
- DESIGUALGraphic Designer and Final ArtistSeptember 2019 - August 2023 (3 years and 11 months)Barcelona, SpainOffline designer, editorial, labels, packaging. Developing graphics for campaigns and their 360 application, working with other teams to maintain graphic consistency.
- Herraiz SotoGraphic DesignerARTS AND CRAFTSMarch 2018 - February 2019 (11 months)Barcelona, SpainOnline and offline graphic design for the Ownat brand. From content for social media, editorials, to packaging.
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Education
- Degree in Graphic DesignUniversidad del Salvador2014Licenciatura en Diseño Gráfico
- Postgraduate in Art Direction in Advertising and Digital MediaIDEP BARCELONA School of Image and Design (UAO)2018Dirección de Arte en Publicidad y Medios Digitales