Freelancer profile translated to English.

Description

With 16 years of experience with prestigious houses like LVMH and Hermès, I support brands in their strategic transformations to enhance customer experience, strengthen desirability, and accelerate performance on an international scale.

• Digital Transformation & AI

• E-commerce Performance Optimization (UX, CRO, SEO/GEO, data analytics)

• Chinese Market (WeChat, RedNote, Douyin)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

SYNCHRONE
Senior Digital Strategy Consultant
DIGITAL AND IT
November 2017 - June 2026 (8 years and 7 months)
Paris, France
Digital projects with clients: Hermès, Moët Hennessy, etc.
Internal projects: strategic consulting for executive committees, digital & AI audits, internal training
Digital Transformation Artificial Intelligence Digital Project Management Consulting Agile Scrum
Institut de Psychoéducation
Senior Digital Project Manager
EDUCATION AND E-LEARNING
October 2023 - August 2025 (1 year and 10 months)
Paris, France
Complete website redesign (WordPress) with optimization of user journeys and UX
Deployment of an AI-enhanced SEO strategy: x3 qualified traffic, boost in visibility and lead generation
Data analysis (Google Analytics) and implementation of automated dashboards (Looker Studio) for KPI monitoring and decision-making
Definition and execution of editorial and social media strategy (blog, Instagram), optimized by Gen AI
Training teams on SEO, AI, and digital best practices
MOET HENNESSY
Senior Assortment & E-merchandising Consultant
WINE AND SPIRITS
June 2021 - November 2022 (1 year and 5 months)
Paris, France
Definition of assortment, pricing, and AI-enhanced e-merchandising strategies for the international marketplace comprising the 25 Houses of MH
Weekly reporting to the Executive Committee, quarterly business reviews with the Houses
Supervision and mentoring of assistants