Freelancer profile translated to English.
Back to original languageAbout Florine
Graduated with a bachelor's degree in multimedia journalism and a master's degree in digital project creation, I offer my skills as a web writer.
My skills:
⦿ SEO Writing (keyword research, optimization...)
⦿ Writing blog posts, FAQs, showcase websites, all kinds of web content
⦿ Proofreading / Editing
⦿ Rewriting
⦿ Texts for marketplaces
⦿ Editorial charter
⦿ Editorial strategy
French
Native or bilingual
Can work on-site
Metz (up to 30km)
Experience
- A/R FactoryWeb WriterPRESS AND MEDIASeptember 2025 - Today (11 months)At AR/Factory, I write articles on sports news and the broadcasting of major events (football, NBA, UFC, Formula 1, etc.) for partner media. My role consists of producing clear, dynamic, and SEO-referenced content:
- Broadcast guides
- Match previews
- Sports contexts
- Streaming offers
- ANTSROUTESEO Web WriterLOGISTICS AND SUPPLY CHAINMarch 2024 - Today (2 years and 5 months)I support AntsRoute, a SaaS solution dedicated to optimizing delivery, intervention, or home care routes, as a freelance web writer.I write high-value content for the AntsRoute blog, aiming to generate qualified traffic, strengthen brand visibility, and support marketing teams in their inbound strategy. My tasks include:
- Writing SEO-optimized articles around logistics issues (last-mile delivery, route planning, proof of delivery, etc.)
- Simplifying technical subjects related to the AntsRoute solution
- Highlighting the concrete benefits of the software for different target audiences (logistics managers, executives, delivery drivers, etc.)
- Le Républicain LorrainWriterPRESS AND MEDIAMay 2023 - November 2023 (7 months)Metz, FranceWithin the editorial team, I was responsible for the layout and editing of the "Leisure" sections of the newspaper, as well as writing articles related to culture, local events, and regional happenings.This position allowed me to strengthen my skills in journalistic writing, proofreading, and information prioritization.
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Education
- Master in Digital Project CreationUniversity of Lorraine2021
- Multimedia JournalismEuropean Institute of Journalism2018
Certifications
- Facebook AdsOpenclassrooms2023
- Increase your traffic through natural referencing (SEO)Openclassrooms2021