Florine Charpy-Guittat

I have been working in B2B and B2C sales for over 10 years. I started in banking before moving into B2B with complex offers, long decision cycles, and demanding sales targets. I learned to sell on the ground, facing decision-makers who had neither the time nor the patience for vague pitches. This experience led me to content strategy because sales performance starts with the message. Is your offer aimed at executives? Is your sales cycle demanding? Is your expertise strong but difficult to articulate clearly? I bring my sales experience to your strategic communication. My goal: to structure your message to support your sales. What I offer: → Positioning and editorial strategy: Clarify your value proposition, key messages, and communication angles. Build a narrative consistent with your business objectives. → LinkedIn coaching: Profile structuring, editorial strategy, publication calendar, priority topic definition. A method adapted to your reality as a leader. → Strategic content writing and structuring: High-value posts, case studies, key pages, authority content. Messages focused on decision-making and business impact. I immerse myself in your business model, your sales challenges, and your decision-making process to align your message with your growth strategy. Sales remain at the heart of my approach. Today, I support it by putting the right words on what truly creates value for you.