Freelancer profile translated to English.
Back to original languageAbout Florine
Do you feel invisible?
Do you not know what to do to attract more customers to your store and do your marketing actions seem time-consuming or ineffective?
I will help youcreate turnkey local marketing operationsthat are simple to implement and perfectly adapted to your business.
Thanks to my approach:
- You save time: I take care of the strategy and organization.
- You get concrete results: more customers, more revenue.
- You have a clear method: KPIs, calendar, and performance tracking included.
My goal: transform your ideas into effective, visible, and profitable actions, without jargon or hassle.
✅Why work with me:
- Expert in local marketing for small businesses
- Creation of tailor-made and profitable commercial operations
- Simple, measurable, and results-oriented strategies
- Field experience with retailers of all sizes
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- ALVERGNAS AUTOMOBILESMarketing and Communication ManagerAUTOMOBILENovember 2024 - Today (1 year and 7 months)Chambourcy, France🎯 Objective: Develop sales through qualified lead generation and increase brand awareness🔸 Digital Marketing: Development and management of the editorial calendar, creation of engaging content for social media, management of email campaigns, website animation.🔸 Local Marketing: Strengthening dealership visibility through "drive-to-store" actions (local SEO, local partnerships, in-store events, targeted community management).🔸 Events: Organization of commercial highlights (open days, private sales, vehicle launches, customer events) to boost traffic to dealerships.🔸 360° Communication: Design and distribution of print and digital communication materials adapted to commercial needs and key annual events.🔸 Space Design: Optimization of the customer experience through the creation of a dedicated delivery area and the implementation of clear and effective signage.
- FOXI & GRAPHMarketing & Communication ManagerCIVIL ENGINEERINGApril 2024 - November 2024 (7 months)Épône, France
- Design and deployment of the marketing action plan.
- Management and updating of the website (Wordpress), with SEO optimization to increase organic traffic.
- Development of the LinkedIn professional page: implementation of an editorial calendar and creation of posts (Canva).
- Prospecting and management of email campaigns (Waalaxy) in collaboration with sales representatives.
- Lead generation with listing on several marketplaces (BatiActu, BatiProduits).
- CSR: creation of a booklet with the objective of ISO 26000 certification (obtained in 2024).
- Events: design and creation of communication materials for ARTIBAT 2023 and NORDBAT 2024.
- LALOÉVERANatural Cosmetics TrainerFASHION AND COSMETICSNovember 2018 - January 2025 (6 years and 2 months)Épône, France
- Leading group workshops (up to 30 participants).
- Social media management (Instagram +6K followers / Pinterest +60k monthly visits) with creation of posts and reels, Ads campaigns, and Meta B planning.
- Creation and management of the website (Wordpress): SEO optimization (Google 1st page for 3 keywords) + blog post writing.
- Implementation of an email sequence through the creation of a freebie (+800 downloads in 4 months).
- B2B prospecting (+90 new partners each year).
- Analysis of figures and ROI on social media and the website (Google Analytics).
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Education
- Master 2 Marketing & Communication (BAC+5)ISC PARIS2016