FPFreelancer profile translated to English.
Back to original languageAbout Florina
For over twenty years, I have been involved in complex environments at the intersection of digital, strategy, and organization. I have managed large-scale projects involving several hundred employees.
French
Native or bilingual
English
Native or bilingual
Romanian
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- ORPIProject Management ConsultantJanuary 2024 - Today (2 years and 5 months)• Supported ORPI's IT department in restructuring and optimizing IT workflows for members and agency clients.• Developed the integration plan and managed members.• Defined and implemented commercial steering tools.• Restructured the training plan.• Implemented monitoring tools.• Integrated gateways for accounting flow automation.• Scope: +3,500 real estate agencies.
- Regicom (YCOR & PUBLICIS)IT DirectorJanuary 2018 - January 2023 (5 years)• Recruitment and team management: +15 people.• SAP - Salesforce Migration: carve-out for 200 people.• Salesforce - Odoo Migration: carve-out for 300 people.• Messaging and storage space migration.• IT architecture definition, partner selection, implementation monitoring, upgrades.• CRM architecture and deployment for all departments: sales, marketing, communication, production, billing, HR.• Reorganization & automation of order taking, production, billing, and reporting systems: 70% reduction in IT costs.• Coordination of partnerships & APIs for services offered to +10,000 clients.• Implementation of business continuity plan during Covid period: 300 employees operational from the 2nd week of lockdown.• Coordination of partnership with Banque Populaire, BRED, Caisse d'Epargne: +10,000 agencies equipped and trained for the sale of Web solutions.
- Regicom (SPIR & Publicis)Audience DirectorJanuary 2012 - January 2018 (6 years)• Scope of work: supporting +10,000 clients in managing web traffic acquisition budgets (SEO, SEA, SEM, e-mailing, affiliation, retargeting, direct marketing, etc.).• Budgets invested on Google Ads: €10 million for 3,500 clients.• Team management: +20 people.• Business plan and pricing for services offered to clients.• Organization of quarterly reviews with key partners.• Creation, launch, and management of website offers for group clients - 4,000 sites launched in 4 years.• Coordination of the implementation of Google, Bing Beta features, etc.• Organization and facilitation of sales challenges & production team challenges.• Implementation of Google France promotional programs.• Tenders and implementation of campaign automation and bidding tools.• Implementation of commercial proposal, commercial retention, upsell, cross-selling tools.• Newsletter management and commercial network animation.• Design and presentation of acquisition strategies in response to tenders.• Data migration and restructuring during the acquisition by Publicis.
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Education
- Master in Strategy, Business Intelligence and Information and Communication TechnologiesIAE d'Orléans2003Master en Stratégie, Veille d'Entreprise et Technologies de la Communication et de l'Information
- Master's Degree in Business AdministrationAcademy of Economic Studies of Bucharest2002Maîtrise en Gestion d'Entreprises