Freelancer profile translated to English.
Back to original languageAbout Florie
Hello, I am Florie, I am acommunity managerandsocial media manager**. I mainly work on **InstagramandLinkedInbut I adapt to the social media needs of my clients. I am creative and thoughtful, involved with you in my missions.
I am passionate about thecultureandheritagesectors (museums, foundations, etc.). I also enjoy working in the health field.
🎯 Social Media Strategy and Editorial Strategy:
- Brand Platform
- Branding Strategy
- Social Media Goals
- Ideal Audience
- Social Media Audit
- Social Media Benchmark
- Editorial Strategy
- Account Optimization
- Editorial and Visual Charter
- Monthly Editorial Plan
💬 Client Testimonial: "In addition to her expertise, creativity, and kindness, Florie surprised us with the quality of work provided and the in-depth analyses that allowed us to reposition our overall brand strategy." (Thank you Malik Riboulet 🫶)
🧠 Social Media Management and Community Management:
- Monthly editorial strategy on your various social networks
- Strategic recommendations for your social networks which may include influencers, advertising, partnerships, contests, etc.
- Implementation of a shared editorial plan on Notion for fluid exchanges
- Production of visual and video content
- Caption writing
- Community engagement and moderation
- Monthly reporting with analysis of results and recommendations
🌟 My little extras?
👁️ I have 10 years of experience as an artistic director in marketing, so my eye is sharp and I know the workings of marketing!
✍️ I am also a web writer, so my writing is sharp and SEO friendly!
🎙️ I am very comfortable with the interview format as I produced a podcast selected at the Paris Podcast Festival.
Looking forward to meeting you!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- SNCF GARES & CONNEXIONSSocial Media ManagementCULTURESeptember 2024 - Today (1 year and 9 months)Paris, FranceCreation and management of "Art En Gare" social media accounts for the SNCF Gares & Connexions Cultural Affairs Department.- Preliminary half-day workshop with the Cultural Affairs Department team to establish the brand platform.- Development of the social media strategy, editorial strategy, and editorial plan for Art En Gare.- Implementation of a shared editorial planning tool on Notion for exchanges and approvals.- Creation and writing of content for Instagram and LinkedIn.- Community management (story engagement, moderation, responding to DMs).- Management of the shared monthly editorial plan.- Monthly reporting with video calls for analysis and advice.
- Ateliers Digitaux E.AzannadjeSocial Media Manager Instagram - Editorial Strategy - Content CreationPUBLISHINGJanuary 2024 - January 2025 (1 year)Paris, France1/ Marketing Strategy Consulting2/ For Instagram:>> "Zero Waste Instagram Editorial Strategy" Offer:- Brand platform workshop, objectives, audience- Audit and Benchmark- SMART Editorial Strategy- Editorial and Visual Charter- Instagram Account Optimization>> Social Media Management Offer "Sustainable Instagram Account Development"- Monthly editorial plan management- Content creation and scheduling- Monthly performance reporting
- SalesforceContent Writing for Social MediaTECHApril 2023 - February 2024 (11 months)Paris, FranceCo-creation of the editorial plan and writing of posts for Instagram, Twitter, and LinkedIn.
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Education
- StorytellingTrue Stories2019Écouter une reco, ça peut être captivant ou soporifique. J'ai appris à gagner l'attention d'un auditoire en utilisant les codes de la narration. Raconter une histoire, un conte, une fiction, une épopée, capter l'attention par l'émotion ou le suspense et tirer le fil jusqu'au Happy End d'une présentation.
- Diploma in Art and Visual CommunicationMaryse Eloy School of Art and Visual Communication2001Communication visuelle globale : Logo, identité visuelle, branding, packaging, publicité…
Certifications
- Social Media ManagerCFPJ2021