Freelancer profile translated to English.
Back to original languageAbout Florie
Former Business Analyst and Financial Auditor (Pwc/Estée Lauder/Yves Rocher) now an outsourced Chief of Staff for executives. I help startup, scale-up, and SME leaders structure their strategic vision and make the right decisions for growth, drawing on over 15 years of business analysis experience in international groups (audit, luxury, cosmetics, retail).
Benefit from high-level corporate expertise without hiring a full-time Strategy Director!
Expertise in strategic decision-making, vision structuring, and performance management.
Are you overwhelmed with decisions and feel alone facing your company's challenges?
The problem isn't your ability. It's the lack of a right-hand person to structure your thinking, analyze your options, and challenge you.
What's my difference?
I don't sell you theoretical advice. I become your operational right-hand: I analyze, structure, recommend, and help you decide.
My approach:
✅ 360° Business Vision: I've seen organizations of all sizes work (and falter).
âś… Rigorous Analysis: I transform your data into informed decisions.
âś… Actionable Deliverables: Dashboards, strategic memos, action plans.
âś… Focus on Impact: No useless slides, only concrete recommendations.
Strategic Diagnosis (2 days)
→ Comprehensive audit + Roadmap of priority decisions + Action plan
→ Ideal for identifying your roadblocks & structuring your priorities
Strategic Right-Hand (1-2 days/month)
→ Ongoing support: steering, analysis, decision-making assistance, vision structuring
→ Ideal for post-funding scale-ups, SMEs, executives seeking to overcome isolation
One-off Mission (1-3 days)
→ Targeted analysis on a strategic topic (expansion, recruitment, offering redesign, fundraising...)
→ Ideal for gaining perspective before a major decision.
Want a strategic right-hand? DM me
French
Native or bilingual
English
Native or bilingual
German
Conversational
Italian
Basic
Can work on-site
Paris 10e Arrondissement (up to 10km)
Experience
- Florie ArmbrusterCreation of a tailor-made signature offerCONSULTING AND AUDITSMay 2020 - Today (6 years and 3 months)Paris, FranceI help entrepreneurs looking to develop their business and move beyond selling their time exclusively. I assist them in creating their signature offer and selling it: target customer analysis, offer structuring, pricing, customer experience, deliverables, and I write optimized SEO and copywriting sales pages for my clients.
- Anti Business ClubSignature Offer Expert and Entrepreneur MentorSOCIAL NETWORKSMarch 2024 - Today (2 years and 5 months)Paris, FranceMentor for a collective of passionate entrepreneurs! I publish inspiring posts twice a month that encourage reflection among entrepreneurs. I answer members' questions about their projects. I lead group mentoring sessions in a "hot seat" format.
- Florie ArmbrusterSupport for VSE/SME/Startup ExecutivesJune 2021 - Today (5 years and 2 months)Paris, FranceI support business leaders by providing an external perspective on their business and management. The work we do together allows for:- Gaining perspective- Reducing mental load- A clearer strategy- And an action plan and strategic direction for the coming months
Recommendations
EG
FU
+4
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Education
- Master of Science (MS)EM Lyon Business School2006Spécialisation en Finance et Entrepreneuriat Conduite d'un projet entrepreneuriat en première année Echange universitaire de 6 mois à la Pädagogische Hochschule St. Gallen (Suisse)
- Agile and Learning Territory FacilitationCollectiv ZCe groupe, mélangeant des professionnels et des personnes éloignées de l'emploi (chômeurs, jeunes en décrochage...) devra collectivement apprendre, réfléchir, se lancer des challenges, agir et partager leurs expériences. Ensemble, nous allons contribuer à accélérer des initiatives autour de l’emploi, de l’écologie, de l’engagement social et de la démocratie. Avec comme objectif de développer le territoire, d'avoir un impact positif, et de redonner de la motivation à ceux qui l'avaient perdue. Au fil de cette expérimentation, je vais me former et apprendre à former les autres aux compétences du futur, celles qui ont été définies par l'OCDE et baptisées les "5 C" (Collaboration, Créativité, Pensée Critique, Communication, alignement Corps/Esprit). Je vais également approfondir les techniques de facilitation, d'animation et d'intelligence collective. Autant de techniques et de savoir-être que je pourrai mettre au service de projets à impact !