Freelancer profile translated to English.

Description

Dynamic professional in marketing, communication, and project management, I now support companies in their growth as a Business Strategy & Marketing Consultant.

As a partner and head of marketing & communication for a startup, I developed in-depth expertise in creating and managing multi-channel marketing strategies.

I conducted market analyses and regular competitive intelligence to identify trends and adjust strategies to client needs. Through a tailor-made content strategy and precise targeting, we succeeded in strengthening our brand awareness and optimizing user engagement. I also optimized the user experience by integrating channels such as the website, social networks, and blog to streamline the customer journey.

In communication, I managed social media (Instagram, Facebook, LinkedIn) and content creation (posts, videos, blog articles).

I also drafted press releases and managed press relations to enhance brand reputation.

My experience allowed me to take on a Product Owner role, where I supervised web development projects in collaboration with the CTO, and I also managed the sales team.

Today, I leverage my experience to help companies develop effective strategies and maximize the impact of their projects.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Toulouse (up to 50km), Montauban (up to 10km), Agen (up to 20km), Albi (up to 10km)

EANQA
Marketing & Communication Manager - Partner
HEALTH AND WELLNESS
May 2021 - October 2024 (3 years and 6 months)
Albi, France
Marketing missions: Participation and strategy development, market research and analysis to anticipate trends and adapt strategies to client needs, implementation of a tailor-made content strategy to strengthen brand awareness and acquisition.

Communication missions: Creation and management of content for Instagram, TikTok, Facebook, and LinkedIn, management of digital advertising campaigns, press release writing and press relations management, blog post writing (SEO), creation of communication materials (print and digital).

Product Owner mission: Supervision and management of web development projects in coordination with the CTO, management of user feedback and bugs.

Sales management: Supervision of the sales team, implementation of CRM processes (Odoo) and prospecting support tools.

UX design missions: Creation of wireframes and mockups on Figma for user experience optimization prior to development.

Company management mission: As a partner, participation in operational management, including accounting, business plan, pitch deck preparation, partnership management, and company representation.
Social Media Community Management Communication Strategy Marketing User Experience Design Adobe Photoshop Adobe Illustrator Adobe InDesign
Le Petit Journal
Marketing & Sales Consultant
PUBLISHING
March 2021 - Today (5 years and 3 months)
Montauban, France
Digital project management: Supervision of website redesigns in collaboration with development agencies, ensuring a better user experience and increased visibility for clients.

Communication strategy: Design and implementation of social media communication strategies, resulting in a +25% increase in engagement and publication reach.

Business development: Prospecting and sales outreach, contributing to the acquisition of new contracts for company growth.

Analysis and reporting: Monitoring performance metrics via WordPress and other analysis tools to continuously adjust communication strategies and optimize subscription sales.
CARTOON DESIGN
Project Manager
DIGITAL AND IT
August 2019 - September 2020 (1 year and 2 months)
Toulouse, France
Complete management of marketing projects: Handling projects from A to Z, from client brief to final file delivery. Development of quotes and strategies based on client needs.

Coordination of creative and technical teams: Supervision of Creative and Execution teams to ensure deliverable quality and deadline adherence, optimizing internal processes to reduce production times.

Support for various projects: Management of projects in packaging, print (publishing, posters, flyers), merchandising, and web (showcase and e-commerce sites), as well as digital and corporate communication campaigns.

Competitive and strategic analysis: Competitive intelligence to align projects with market expectations and industry trends, contributing to improved customer satisfaction and loyalty.
Project Management Communication Strategy Packaging Communication Marketing