Florian Vetter

Brand and creative support in strategy/creation/production

→ Brand & Marketing Strategy

Definition of positioning, storytelling, identity universe, and development plan.

→ Benchmarking & Strategic Monitoring

Competitive analysis, trend spotting, iconographic and graphic research.

→ Communication & Media

Development of distribution strategies, press relations management, social media & influence, content writing.

→ Art Direction & Design

Conception of visual identities, creation of print & digital materials, scenography, and production direction.

→ Events & Activations

Organization of exhibitions, openings, product launches, pop-up stores, private dinners, coordination of immersive experiences.

→ Project Management & Production

Management of service providers, logistical and budgetary monitoring, coordination between creative and technical teams.

Affiliated with the Consulting team at EssenceMediacom (Group M, WPP), managing accounts for the Richemont group: Cartier, Jaeger-Lecoultre, Van Cleef & Arpels, Chloé, Montblanc, Piaget, Panerai, IWC, Vacheron Constantin, A.Lange & Söhne.

My responsibilities include:

-Competitive Analysis:

Identification of trends and competitive movements through market analysis.

Evaluation of media investments and competitors' communication strategies.

Writing detailed reports providing competitive insights.

-Media Strategy and Recommendations:

Understanding client objectives from their briefs.

Designing innovative media strategies to increase the visibility of the Richemont Luxe group.

Close collaboration with creative teams to integrate media strategies into global campaigns.

-Professional Relationship Management:

Establishing strong relationships with advertising agencies.

Aligning media campaigns with the objectives of Richemont Luxe and its Maisons.

Active participation in meetings with agencies for plan optimization.

-Multi-channel Media Planning:

Creation of integrated media plans for comprehensive media coverage. (OOH, print, digital, audio, cinema)

Adjustment of media plans based on performance and market feedback.

Collaboration to optimize media budget allocation.

-Performance Monitoring and Analysis:

Tracking campaigns to evaluate their effectiveness and ROI.

Analysis of performance data for strategic insights.

Presentation of results and recommendations for future campaigns.

Brand ambassador for Perrier, Vittel, San Pellegrino, Hepar, Contrex, Acqua Panna, and Nestle Pure Life to a portfolio of out-of-home clients and their suppliers (Cafes, bars, hotels, restaurants, communities, takeaway, activity parks, etc.) in the Bas-Rhin region:

-Commercial Relationship Management:

Effective management of relationships with a diverse clientele (portfolio of 120 HORECA clients), applying Nestlé Waters' commercial policy to ensure service consistency and quality.

-Customer Follow-up and Loyalty:

Maintenance and development of the existing client portfolio, including wholesalers, with a particular focus on loyalty through personalized strategies.

-Commercial Prospecting and Sales Development:

Active prospecting for new clients, thereby contributing to the expansion of our brands.

Increasing sales and purchase volumes to improve the uptake rate.

-Commercial and Marketing Negotiation:

Development and negotiation of strategic commercial agreements, and implementation of marketing actions to strengthen brand presence.

-Competitive and Strategic Monitoring:

Continuous monitoring of competitive activities to rapidly adapt commercial strategies and actions.

-Sales Team Support and Training:

Leading and supporting wholesale sales forces, guiding them towards better performance and efficiency.

-Reporting and Performance Analysis:

Writing detailed reports, analyzing commercial performance to guide future strategic decisions.