Freelancer profile translated to English.
Back to original languageAbout Florian
I started in the world of digital marketing and SEO 15 years ago during an internship in Hamburg, Germany, for a car rental comparison site. I then followed with another internship in Montreal in a webmarketing agency.
I got my first SEO job at Selectra in 2015, where I held a bit of every position, between Paris and Madrid. I continue to work for them as a freelancer since the creation of my marketing agency in 2023: VISIRANK. Since then, I have been juggling multiple projects, with small businesses and large accounts, one-shot and longer-term projects.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VisirankWebsite creation and redesignFebruary 2023 - Today (3 years and 5 months)Creation of my own digital marketing agency Visirank.comWebsite creations and revamps with various clients, from scratch or from existing webpagesSEO strategies and implementation
- SelectraSEO and marketing consultantCONSULTING AND AUDITSNovember 2017 - May 2019 (1 year and 6 months)Madrid, Spain• • Creation and organization of 100+ trainings for all the levels, from junior to senior.• • Definition of a process for CRO and UX hypothesis, testing and development to be used by all teams, and frequent launch of CRO and UX tests.• • Launch of a new market from scratch at the marketing level, with exponential growth.• • Definition of standards of monetization and legal compliance for all the websites, followed by audits.• • Regular SEO audits and tips to all teams.• • R&D on Google Discover and Top Stories.
- ZalandoCommunication and Link buildingFASHION AND COSMETICSJuly 2022 - June 2026 (3 years and 11 months)Create StrategiesOutreach via emailing campaignsNegociation to get the best deal for the clientManage the relationship with the clients.-> with bloggers and digital media.
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Education
- Bachelor in Business AdministrationESSEC Business School2014Bachelor in Business Administration
- Exchange semesterTsinghua University School of Economics and Management2013Exchange semester