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Florian StruyfFS

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Freelancer profile translated to English.
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About Florian

My approach:

With **10 years of experience in the insurance sector**, I support **Belgian SMEs**, startups, and scaleups in the **comprehensive audit of their contracts**, the **optimization of their portfolio**, and the **analysis of their risks**. My goal: to enable companies to better understand their coverage, reduce their costs, and secure their activities without unnecessary complexity.

As an **independent insurance consultant**, through the brokerage firm I work with, I act as an external expert who speaks the language of business leaders. I clarify, streamline, and optimize all insurance aspects: liabilities, property, cyber, fleet, D&O, life & employee benefits insurance, claims, etc. I identify risk areas, highlight overlaps, pinpoint gaps, and propose concrete and realistic solutions.

My added value: an approach that is **technical, pragmatic, and business-oriented**. Thanks to my background as a broker, business developer, and project manager in an insurtech, I have a precise understanding of the market, practices, processes, and optimization levers. I help my clients **make the right choices, at the right price, and for the right reasons**.

Types of assignments I undertake:

  • Comprehensive audit of company insurance
  • Portfolio optimization & cost reduction
  • Risk identification and analysis
  • Verification of guarantees vs. actual needs
  • Strategic recommendations (priorities, adjustments)
  • Claims support (analysis, strategy, assistance)
  • Advice on life & employee benefits insurance
  • Streamlining internal follow-up (processes, tools, best practices)

I work with professionalism, rigor, and transparency, with a 100% client and results-oriented approach.
  • French

    Native or bilingual

  • Dutch

    Fluent

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Bruxelles (up to 50km), Ciney (up to 50km), Éghezée (up to 50km), Dinant (up to 50km)

Experience

  • Cinassur (Finch Group)
    Insurance Broker (Manager)
    BANKING AND INSURANCE
    June 2023 - Today (3 years)
    Ciney, Belgium
    As manager of the firm, I supervise a team of6 employeesand oversee the overall business: client relations, needs analysis, technical advice in P&C and life insurance, as well as claims management and strategy.

    My role has allowed me to develop a clear and in-depth understanding of the insurance needs of Belgian companies. I have honed my expertise inrisk analysis**, **contract optimization**, and **prioritization of essential protectionsfor SMEs.

    My status as a director in the parent company, Finch Group SRL, allows me to directly impact the group's strategy by contributing my convictions, affinities, and skills to the 3 brokerage firms it comprises.

    I now act as a consultant with the same approach: rigor, pedagogy, and efficiency to help companies understand, adjust, and optimize their insurance.
    Digital Transformation Property and Casualty Insurance Property & Casualty and Life Insurance Expertise
  • Boone & de Vinck Assurances
    Business Developer
    BANKING AND INSURANCE
    November 2016 - February 2023 (6 years and 3 months)
    Dinant, NA, Belgium
    I developed and managed a client portfolio generating over **€90,000 in new commission over three years**. My role included:
    • Advising and converting prospects into full clients (individuals and businesses)
    • Cross-selling and optimizing existing insurance policies
    • Structuring more effective sales methods
    • Partially redesigning back-office processes
    • Implementing internal tools (including a system of standard emails, commercial and operational standardization)
    This experience gave me a fine understanding of SME dynamics and common gaps in their contracts, allowing me to be very effective today in auditing and optimizing their insurance.
    Insurance Audit Property and Casualty Insurance
  • INSUO
    Co-Founder
    SOFTWARE PUBLISHING
    February 2020 - August 2022 (2 years and 6 months)
    Belgium
    Co-founder of an insurtech company dedicated to creating a **next-generation CRM for brokerage firms**, I played a central role:


    • Design of acomplete product roadmap
    • Writing thefunctional analysis
    • Building workflows (onboarding, go-to-market, daily operations)
    • Managing technical documentation
    • Overseeing a Jira backlog
    • Coordinating a team comprisingone business analyst and up to 7 developers

    We built a high-performing system, but the venture ended due to funding cessation.
    I gained valuable experience in **project management**, **IT**, **functional simplicity**, and a strong conviction: don't reinvent the wheel when excellent tools already exist (Hubspot, Pipedrive…).

    This experience allows me today to bring a clear, structured, and pragmatic approach to SMEs during their insurance audits.
    Digital Transformation Process Optimization Project Management

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Education

  • Presentation skills: Speechwriting and Storytelling
    via Coursera
    Presentation skills: Speechwriting and Storytelling
  • Responsive Web Design Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator
    via Coursera
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Skill set

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