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Florian SalingFS

Florian Saling

Web/Ecommerce/UX/Conversion Specialist Consultant

€660/day
Strasbourg, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florian

Always passionate about new technologies, digital, and the Web, I have been able to leverage my technical versatility, learned through training, to apply it in my jobs and make it a strength!

My 14 years of experience have been entirely dedicated to improving the user experience on a European and, more recently, global scale.

My strong knowledge in Web design, Web development, Responsive design, CRO, UX, Web analytics, Web support management, Website management, Analytics Data into action, Project management, and roadmap creation based on business impact makes me a versatile expert in the Web and E-commerce environment.

----------------- EN version ------------------------


Passionate about new technology, Digital environment and all aspect related to the Web, I have been able to use the technical multi-skilling I learned from school to apply it to my jobs and turn it as my strength!

My 14 years of experience was entirely dedicated to improving Web user experience on a European scale and most recently on a global scale.

My Excellent knowledge of Web design, Web development, responsive design, CRO, UX, Web analytics, support web management, E-commerce website management, Analytics into action, project management, roadmap creation based on business impact makes me a versatile expert in the Web and E-commerce environment on a global scale.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Strasbourg (up to 50km)

Experience

  • Saling consulting corporation
    Web/E-commerce/UX/Conversion/PO/PM/Project Manager Specialist
    October 2024 - Today (1 year and 8 months)
    How can I assist you?
    • E-commerce performance analysis
    • Conversion rate improvement
    • User Experience (UX) management/creation/improvement
    • Consulting for product configurator creation
    • User testing
    • Project management
    • Any problem to solve 😉

    What I can bring to the table:

    • MBTI: ENFJ INSIGHT: Yellow > Green > Red > Blue
    • 14 years of experience working in various roles around the management of international e-commerce sites (Webdesigner/Webmaster/Data Analyst/UX Lead/Analytics Lead/Project Manager/IT Lead/Product Owner/...)
    • Sharing a culture of continuous improvement based on data
    • A strong mindset and commitment focused on problem-solving
    • Improvement of e-commerce processes (teams/data flow/streamlining)
    • Stakeholder management
    • Very good communication in French and English, regardless of the audience or number
    • Teamwork / Team cohesion (even remotely)


    -----------EN version ----------




    How can I assist you?
    • E-commerce performance analysis
    • Conversion rate improvement
    • User Experience (UX) management/creation/improvement
    • Consulting for the creation of product configurators
    • User testing
    • Project management
    • Any problem-solving needs

    What can I bring to the table?
    • MBTI: ENFJ - INSIGHT: Yellow > Green > Red > Blue
    • 4 years of experience working in various roles around the management of international e-commerce sites (Webdesigner/Webmaster/Data Analyst/UX Lead/Analytics Lead/Project Manager/IT Lead/Product Owner/...)
    • Promotion of a culture of continuous improvement based on data
    • A strong mindset and commitment focused on problem-solving
    • Improvement of e-commerce processes (teams/data flow/streamlining)
    • Stakeholder management
    • Excellent communication in French and English, regardless of the audience or number
    • Team player / Team cohesion (even remotely)

  • Somfy Group
    IT E-commerce Manager
    February 2021 - September 2024 (3 years and 7 months)
    Cluses, France
    • IT/Web Architect in a team exploring new digital business models (B2C/B2B2C/White Label/B2B)
    • "Product Owner" of a European e-commerce platform for premium personalized products
    • Coordinator of European web/dev/design teams
    • Deployment of e-commerce sites across Europe
    • "UX Lead" for a complex personalized product configurator (creation, user testing, deployments)


    -----------EN version ----------

    • IT/Web Architect expert for a digital business model discovery team (B2C/ B2B2C/White Label/B2B)
    • Product Owner of an EU premium personalized products e-commerces platforms
    • Coordinator of European web/dev/design teams 4. Deployment of e-commerce sites across Europe
    • UX Lead for a complex configurator of personalized products (creation, user testing, deployments)
  • Mars
    European E-commerce Websites Manager
    August 2016 - December 2020 (4 years and 4 months)
    Hagenau, France
    • Head of Web for M&M'S E-commerce sites in Europe: 11 countries and 6 languages
    • Responsible for Continuous Improvement and Annual Roadmap creation to increase conversion and user experience.
    • Responsible for the smooth operation (support) of E-commerce platforms
    • Responsible for the quality and reliability of Analytical data as well as E-commerce platform performance analysis
    • Management of the Editorial Webmaster and development teams.


    -----------EN version ----------

    • Responsible of the European E-commerce Website for the M&M'S 11 countries and 6 languages
    • Responsible for the Continuous Improvement and Annual E-commerce platforms Roadmap to increase conversion and user experience.
    • Responsible of the good working of the platforms and the front end support and
    • Responsible for the quality and reliability of Analytical data as well as the Performance Analysis of E-commerce platforms.
    • Management of the Editorial Webmaster and also the differents development teams.

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Education

  • Bachelor's degree, Communication Activities and Techniques, Website Design and Development Option
    University of Tours
    2009
    Licence, Activité et technique de Communication, Option Conception et Realisation de site web
  • Bachelor's degree, Communication Services and Networks, Website Specialization
    University of Nancy 2
    2008
    Licence, Service et réseaux de communication, Spécialisation Site Web

Skill set

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