Freelancer profile translated to English.
Back to original languageAbout Florian
I help SMEs, scale-ups, and brands stop being at the mercy of their digital marketing.
For years, I've seen the same scene repeat: an agency at €8,000/month producing unreadable reports, three freelancers who don't talk to each other, and a CEO spending evenings putting out fires.
The problem is almost never the lever itself. It's that it lives in a silo. SEO doesn't talk to Ads. CRM ignores content. The website lives its own life.
→ I created Minora to address this.
One freelancer. 8 levers. A single ecosystem.
▣ Website & E-commerce — WordPress, Shopify, Webflow, Framer
◐ SEO — technical, pillar content, link building
▤ Content & Creation — articles, social, video, motion, print
◢ Advertising — Meta, Google, LinkedIn, TikTok Ads
↻ CRM & Marketing Automation — HubSpot, Brevo
✦ Prospecting & Outbound — multichannel sequences
◈ Influence & Partnerships — micro & niche
▦ Reporting & Automations — Looker, GA4, Make, n8n
You can choose a single lever or multiple in parallel. The rule remains the same: everything stays connected, aligned, and coherent.
Production done by me. No hidden subcontracting.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- MinoraFounderDIGITAL AND ITApril 2026 - Today (2 months)Paris, France🚀 I help SMEs, scale-ups, and brands stop being at the mercy of their digital marketing. For years, I've seen the same scene repeat: an agency at €8,000/month producing unreadable reports, three freelancers who don't talk to each other, and a CEO spending evenings putting out fires.The problem is almost never the lever itself. It's that it lives in a silo. SEO doesn't talk to Ads. CRM ignores content. The website lives its own life. → I created Minora to address this.One freelancer. 8 levers. A single ecosystem 🧠▣ Website & E-commerce — WordPress, Shopify, Webflow, Framer◐ SEO — technical, pillar content, link building▤ Content & Creation — articles, social, video, motion, print◢ Advertising — Meta, Google, LinkedIn, TikTok Ads↻ CRM & Marketing Automation — HubSpot, Brevo✦ Prospecting & Outbound — multichannel sequences◈ Influence & Partnerships — micro & niche▦ Reporting & Automations — Looker, GA4, Make, n8nYou can choose a single lever or multiple in parallel. The rule remains the same: everything stays connected, aligned, and coherent. Production done by me. No hidden subcontracting.
- CCR - Caisse Centrale de RéassuranceDigital Marketing and Communications ManagerBANKING AND INSURANCEAugust 2023 - April 2026 (2 years and 8 months)Hôtel de Ville, Paris, FranceDigital & Communications Manager — CCR (Caisse Centrale de Réassurance) 3 years · Mission handled solo, from strategy to executionDigital Strategy Development: Co-developed the 360° strategy (website, social media, CRM, newsletters) with the Communications Director. Defined annual OKRs, prioritized the 8 digital levers, and aligned them with the Group's institutional objectives.Action Plan Deployment: End-to-end operational management: 8/8 digital levers revamped (website, SEO, HubSpot CRM, social media, email, content, automation, reporting). 100% of annual objectives met over 3 consecutive years.Digital Image and Presence Management: Complete overhaul of CCR's digital identity (UX, SEO, RGAA accessibility, performance). Editorial repositioning of the institution on LinkedIn and X → +15,000 followers gained, 4x increase in average engagement.Content Strategy: Responsible for the Group's editorial line. Nearly 800 pieces of content produced and distributed: social posts, videos, motion graphics, infographics, annual reports, flyers, banners, press releases, newsletters.Digital Watch: Continuous monitoring of marketing, AI, reinsurance, and public sector trends. Monthly reports to the Communications Management Committee.Multichannel Coordination: Orchestration of website + social media + newsletters + events + press relations. Implementation of HubSpot (CRM + marketing automation) and Make/n8n workflows to connect tools.Analysis and Reporting: Setup of automated dashboards (Looker, Notion, HubSpot). Monthly KPI tracking: website traffic, leads, engagement rate, reach, newsletter conversions, campaign ROI.Key figures of the mission:800+ content pieces produced in 3 years+15,000 followers gained (LinkedIn & X)x4 on social media engagement8/8 digital levers revamped100% of the institutional website rebuilt (ccr.fr)1 single point of contact, from strategy to execution
- CCR RE et CCRDigital Marketing AssistantBANKING AND INSURANCEAugust 2021 - August 2023 (2 years)Paris, FranceCR & CCR Re 2 yearsWebsite Management: Managed ccr-re.com, blog.ccr-re.com, and ccr.fr: coordinated with IT and external providers, created FR/EN content (videos, visuals, texts), published landing pages, articles, and bilingual press releases. Scoped the overall redesign.Annual Media Plan CCR & CCR Re: Managed and tracked the year-round media plan: created web & print banners, adapted digital content for all formats (display, social ads, native).Advertorials: Monitored editorial content and published on major industry media platforms (Reinsurance News, Artemis, L'Argus, Insurance Day…).Editorial Project Management: Launched and managed recurring formats: "Les Tutos de la Réassurance," "Reinsurance Hot Topics," "Women of Power," "ILS Show" — from concept to filming and distribution.Social Media: LinkedIn strategy and management: +4,000 followers in 2 years, 3x engagement increase, bilingual FR/EN editorial line.SEO & Data: Monitored SEO using Semrush and reported via Data Studio (positioning, organic traffic, conversions). On-page optimizations and monthly content plan.
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Education
- Product Builder AI No-codeUncode School2026Cursus intensif dédié à la conception, au build et au déploiement de produits propulsés par l'IA générative et les outils no-code / low-code. Formation 100 % orientée pratique, sur des cas réels d'entreprises et de startups. Compétences acquises Architecture d'agents IA (LangChain, OpenAI, Claude, Mistral) · Automatisations avancées (Make, n8n, Zapier, Airtable) · Product building no-code (Lovable, Bubble, Webflow, Framer) · RAG & vector databases (Pinecone, Supabase) · Prompt engineering avancé · Intégrations API, webhooks, scraping intelligent · Déploiement et monitoring en production · Sécurité et coûts d'infrastructure IA. Projets réalisés 6 produits IA livrés de bout en bout, dont 1 SaaS final soutenu devant jury professionnel (note 17/20). Conception d'un agent conversationnel multi-outils connecté à un CRM, et de 12+ automatisations branchées sur des stacks clients réels. Chiffres clés 6 mois · 480h de formation 15+ outils maîtrisés en production 6 projets livrés
- Data Visualization Hackathon GDPR Compliance: Essential Training Webflow, building a website in No Code UX & UI DesignORSYS2025Formation dédiée à la transformation de données brutes en récits visuels actionnables pour le pilotage business et marketing. Travail approfondi sur la structuration de datasets, le nettoyage, la modélisation et la mise en forme graphique au service de la décision. Compétences acquises Maîtrise de Looker Studio, Power BI et Tableau · Connexion multi-sources (GA4, Search Console, Ads, CRM, Sheets) · Design de dashboards orientés KPI · Storytelling data · Bonnes pratiques de lisibilité (Tufte, Few) Projet réalisé Construction d'un dashboard de pilotage marketing 360° agrégeant 6 sources de données pour suivre acquisition, conversion et rétention sur 12 mois glissants. Chiffres clés 6 sources de données connectées 25+ KPI suivis en temps réel 3 outils de dataviz maîtrisés 1 dashboard livré en production
Certifications
- SEO & Google Ads: Optimize your website's visibilityORSYS2025