Freelancer profile translated to English.
Back to original languageAbout Florian
With 10 years of experience in marketing, including over 6 as a freelancer, I support B2B companies – primarily in the tech and SaaS sectors – in structuring and accelerating their growth.
My role? To act as a strategic and operational partner, taking charge of your marketing initiatives from A to Z:
My Method
1. Existing Audit:Diagnosis of your processes, tools, and performance.
2. Roadmap Development:Definition of strategic priorities and an action plan.
3. Launch and Iterations:Implementation of actions, monitoring of results, test & learn.
My Expertise
- Growth Strategy:Design and management of roadmaps to structure your marketing efforts.
- Sales-Marketing Alignment:Align objectives, metrics, and collaboration with a Sales Ops component.
- B2B Outbound & Prospecting:My specialty. I handle all aspects, from strategy to execution (discover my Outbound House podcast on Substack and Youtube).
- Marketing Automation & CRM:Implementation of nurturing workflows, enrichment, pipeline creation, scoring...
- LinkedIn Strategy:Helping leaders develop their visibility and influence with authentic content.
Why Choose Me?
- Dual strategic and operational expertise.
- A tested and validated approach in the tech/SaaS ecosystem.
To Go Further
- Client references: Roche Diagnostics France, Scalezia, Humanlinker, Leadix, 321founded... Use cases on request
- Tools: HubSpot, Zapier, Notion, Lemlist, LaGrowthMachine, Clay, BetterContact…
Based in Biarritz, I can travel occasionally if needed.
Looking for a marketing partner capable of managing your projects from A to Z? Contact me.
French
Native or bilingual
English
Fluent
Can work on-site
Biarritz (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km)
Experience
- LeadixGrowth OutboundCONSULTING AND AUDITSOctober 2023 - Today (2 years and 8 months)I set up and deploy prospecting campaigns for Leadix clients (Outbound agencies).Objective: generate maximum opportunities.
- 321foundedPart-time CMOCONSULTING AND AUDITSFebruary 2022 - June 2023 (1 year and 5 months)Paris, France321founded is a European startup studio. I support these companies in developing and deploying a marketing strategy.Client supported: kwiper (fintech)
- ScaleziaGrowth AdvisorCONSULTING AND AUDITSJuly 2022 - Today (3 years and 11 months)Through 1:1 coaching sessions, I help Scalezia clients successfully implement Outbound campaigns and LinkedIn personal branding strategies.
Reviews
Nicolas
Roche Diagnostics - France
Reviewed on 7/13/2023
We have been working with Florian for two years now: Florian is reliable, competent, proactive, professional, and pleasant! I highly recommend him!
Nicolas
Roche Diagnostics France
Reviewed on 2/14/2022
Florian has been assisting us for a year now on many digital marketing topics. I have nothing but praise for him: competent, organized, proactive, and pleasant. I have complete confidence in his work; I entrust him with important projects and consider him a full member of the team. The internal staff who work with him also give me only positive feedback. Well done and thank you, Florian!
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Education
- Master Grande Ecole, specialization Digital MarketingMontpellier Business School2016
- DUT Business and Administrative ManagementIUT de Belfort-Montbéliard2012
Certifications
- Inbound CertificationHubspot2019
- Content Marketing CertificationHubspot2019
