Freelancer profile translated to English.
Back to original languageAbout Florian
Certified SEO Consultant & WordPress Expert
đŁ BE VISIBLE ON THE WEB!
I will help you develop your online presence with a website optimized for keywords that generate traffic for your business.
Better visibility on search engines = More traffic = More clients! âïž
florian-roger.com đ
⌠Who am I?
QASEO certified SEO consultant, I daily assist about fifteen clients with the specific challenges of their website's natural referencing. My career has led me to work in a variety of environments: client-side, digital agency, and freelance.
⌠Some references: we worked together
Varied references, institutional and private actors, multilingual, on diverse topics and in competitive environments:
âą Jacquet
âą Aixam
âą Point S
âą Petzl
âą Institut Pasteur
⹠Le Muséum National d'Histoire Naturelle
âą L'appart Fitness
âą Sotheby's International Realty
âą Skema Business School
âą Enercoop
âą Quai des Oliviers
⌠What are my services?
đ Semantic SEO:
âą Semantic analysis & keywords by search intent, search volumes, and difficulty level
âą SEO site structures & recommendations on pages and content to deploy on your site
âą Topical mapping, clusters, and semantic cocoons
âą Editorial plans
âą Optimized web writing (process including human and AI)
đ Technical SEO:
âą Structured data, sitemap, robots.txt, crawl and pagerank optimization
âą Correction of 4xx errors
âą 301 redirect plan
âą Correction of technical SEO errors: spider trap, internal cannibalization, facet filter indexing...
đ Off-site SEO:
âą Backlink acquisition
âą Guest articles
âą E-E-A-T optimization
âą Off-site popularity: Social networks, Youtube, Amazon...
đ SEO Support:
âą Remote training
âą SEO Reporting / Dashboards
âą Coaching
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Axess AdcomSEO Project ManagerDIGITAL AND ITSeptember 2021 - January 2025 (3 years and 4 months)Lyon, FranceSEO Project Manager in a digital marketing consulting agency specializing in natural referencing, media strategy, data & social media:âą Management of a varied client portfolio (15 to 20 sites managed simultaneously)âą Development and implementation of tailor-made SEO strategies: Kick-off and understanding client needs, creation of roadmaps detailing the 12-month action plan, prioritization of actions to be takenâą Execution of SEO deliverables: Audits (visibility, technical, editorial, off-site...), Strategic recommendations, Specifications, Semantic/keyword studyâą Ongoing SEO optimizations (Technical/Content/Netlinking)âą Monitoring and reporting of implemented actions (SEO reports & results sharing, monthly project updates...)
- FlexFuel Energy DevelopmentWeb Project ManagerJuly 2020 - April 2021 (9 months)âą Web project managementâą Creation and deployment of landing pages & websitesâą Implementation of webmarketing strategies (SEO/SEA, emailing...)âą Management and supervision of external service providers (agencies, freelancers..)âą Traffic analysis and conversion path optimization
- NeocaminoWebmarketing Project ManagerJanuary 2019 - January 2019âą Project management, client support and trainingâą Web development and integration on Wordpressâą In-depth SEO, content strategy, technical SEO & Netlinkingâą Web traffic analysis and KPI implementation
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Education
- Master in Digital Marketing & ManagementIAE de Saint-Ătienne2019Le Master Management & Marketing digital comporte les modules suivants : âą Communication digitale et E. Management, Social meÌdia ; âą Marketing digital, PubliciteÌ et strateÌgie de marques, StrateÌgie marketing appliqueÌe au E.business; âą PAO et design numeÌrique, WebDesign et eÌditons numeÌriques ; âą Culture dâentreprises et E.Projet, Pratiques professionnelles & collaboration digitale ; âą Web analitycs et traffic management ; âą Cultural Studies (Franco-Anglais), Outils et culture numeÌrique.
- Bachelor's Degree in Information-CommunicationUniversitĂ© de Toulon2017Niveau : Obtenu avec mention "Assez bien" Le parcours de formation proposĂ© en Licence Information Communication est destinĂ© Ă offrir aux Ă©tudiants des bases suffisamment solides et plurivalentes en information et communication numĂ©rique. Cette licence est organisĂ©e autour dâun tronc commun et dâun parcours spĂ©cifique information, communication, crĂ©ation et NumĂ©rique, comprenant 5 options de spĂ©cialisation : âą Traitement de lâInformation, âą CrĂ©ation numĂ©rique, âą Communication NumĂ©rique, âą SociĂ©tĂ©s et Innovations, âą Arts, EsthĂ©tique et NumĂ©rique