About Florian
- Project Management: Preparation, launch, monitoring, lessons learned for improvement. Project budgets managed from 2k to 400k
- All-media content development: Articles, white papers, emails, surveys, flyers, posters, OOH, DOOH, digital ads, webinars, videos, …
- Content & Digital Marketing: Content creation (writing, graphic design supervision), web strategy (SEO advice, social media, SEA)
- Events: Event strategy, 360° management
- Press: Media strategy, media relations, campaigns and media coverage (oral communication/media training)
- Internal Communication: Audit, recommendations and implementation of personalized solutions
- Public Relations & Affairs
- Configuration and launch of a marketing architecture adapted to the budget and product (software, tracking, automation ...)
- Integration of your company's CSR issues into communication and marketing
English
Fluent
French
Native or bilingual
Experience
- Diverses agences marketing et communicationFreelance - Marketing/Communication ConsultantPRESS AND MEDIAJanuary 2022 - Today (4 years and 5 months)Supporting marketing and communication agencies:- Project Management- Development of assets for commercial operations- Consulting, development and monitoring of digital strategies (notoriety focus, lead generation focus, multi-platform)- Content management and production- Email, Social Media, 360° campaigns- Loyalty audit- Product launchesSectors:Culture and media; automotive; hygiene; robotics; ecology
- Servier MondeCommunication & Change ManagerPHARMACEUTICALS INDUSTRYDecember 2024 - Today (1 year and 6 months)Suresnes, FranceDefinition and implementation of an internal communication plan for the General Secretariat.Definition and implementation of the Change strategy for 2 strategic projects.Creation and updating of various training materials (e-learning, live sessions, written materials, etc.).Improving the accessibility and understanding of internal procedures.Organization of communication actions (newsletters, webinars, etc.).Creation of various communication materials (display boards, posters, flyers, etc.).Creation and updating of training and awareness materials.Deployment of a variety of training methods to raise awareness on General Secretariat topics.Conducting internal communication actions with the General Secretariat's headquarters and international teams.
- Conseil en communication et marketingFreelanceCONSULTING AND AUDITSNovember 2021 - Today (4 years and 7 months)Paris, FranceIndependent communication and marketing consultant- Supporting entrepreneurs in developing their marketing and communication- Freelance missions beyond consulting and entrepreneur support detailed in the experiences below
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Education
- Master Grande Ecole - Digital MarketingNeoma Business School2019
- Bachelor of PhilosophyInstitut catholique de Paris2026