About Florian
French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Conversational
Experience
- LomographyMarketing Project Manager & Content CreatorARTS AND CRAFTSApril 2018 - May 2019 (1 year and 2 months)Vienne, Austria• Managed product marketing campaigns (>10 launches & 3 Kickstarter campaigns)• Coordinated a team of 10 creatives (photographers, designers, copywriters, etc.)• Content writing: product concept, press release, newsletters, etc.• Brand identity development (graphic and textual materials, see portfolio)• Editor-in-chief of the newsletter (>300,000 subscribers, 4 sends/week)• Art direction for all marketing content and photo shoots
- L'Oréal - GIORGIO ARMANIInternational Product Assistant ManagerLUXURY GOODSJuly 2017 - December 2017 (6 months)Levallois-Perret, FranceFor Sì perfumes (Giorgio Armani) and Emporio Armani:• Marketing mix development: product concept, packaging, pricing strategy, communication strategy, retail strategy, etc.• Monthly analysis of product sales in international markets & competitive intelligence• Product development with internal teams and agencies, art direction of deliverables• Scriptwriting & product description
- ONU - Organisation des Nations Unies pour le développement industrielCommunication Assistant - Vienna Energy Forum 2017ENERGY AND UTILITIESFebruary 2017 - June 2017 (5 months)Vienne, Austria• Managed invitations for Ministers, Embassies, and VIPs (in English, French, and Spanish)• Digital communication (social media and official website)• Speechwriting (Forum's opening and closing speeches)• Coordination of interns at the event (approximately 25 people)• Reception of VIP guests and application of UN protocol
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Education
- Master - Brand and BrandingCELSA (School of Higher Studies in Information and Communication Sciences)2017Stratégie marketing, publicité, planning stratégique, création de startup, stratégie de communication internationale, branding, expérience de marque, stratégie de communication digitale, sémiotique, anthropologie.
- Bachelor's Degree - Corporate and Institutional CommunicationCELSA (School of Higher Studies in Information and Communication Sciences)2015Communication politique, sociologie des médias, sémiologie, relations presse, relations publiques, théorie marketing.