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Florian P.FP

Florian P.

Copywriter & Brand Content Designer

€280/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florian

Passionate about writing, holding a degree in philosophy and a master's in brand strategy from CELSA, and with 3 years of experience at the United Nations and L'Oréal, I am undoubtedly the copywriter you've been looking for.

My promise: to become the best advocate for your brand with intelligent, clear, and creative texts that are not only well-written or SEO-friendly but both. As a specialist in branding and storytelling, I can help you with any type of content: press release, blog post, newsletter, white paper, packaging, advertising, slogan, speech...

-- IMPORTANT --

Writing the best possible text takes time. It involves finding the right tone, language level, and posture; knowing which ideas to mobilize and how to develop them into a perfect argument. Simply writing beautiful sentences is not enough to embody your brand and make it grow.

This time, necessary for the quality of my proposal and the fulfillment of the promise made above, prevents me from sending you a quote lower than what your project truly requires. If you are looking for the most attractive price, you will not find it here.

However, if my ideas align with your needs, I invite you to contact me. I will be completely honest from our first conversation and will not accept a project if I am not certain I am the right person to help you to the fullest.

After discussing my time, all that remains is for me to thank you for yours,
Florian


  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Lomography
    Marketing Project Manager & Content Creator
    ARTS AND CRAFTS
    April 2018 - May 2019 (1 year and 2 months)
    Vienne, Austria
    • Managed product marketing campaigns (>10 launches & 3 Kickstarter campaigns)
    • Coordinated a team of 10 creatives (photographers, designers, copywriters, etc.)
    • Content writing: product concept, press release, newsletters, etc.
    • Brand identity development (graphic and textual materials, see portfolio)
    • Editor-in-chief of the newsletter (>300,000 subscribers, 4 sends/week)
    • Art direction for all marketing content and photo shoots
    Web Copywriting Project Management Art Direction Brand content Content Marketing Copywriting
  • L'Oréal - GIORGIO ARMANI
    International Product Assistant Manager
    LUXURY GOODS
    July 2017 - December 2017 (6 months)
    Levallois-Perret, France
    For Sì perfumes (Giorgio Armani) and Emporio Armani:
    • Marketing mix development: product concept, packaging, pricing strategy, communication strategy, retail strategy, etc.
    • Monthly analysis of product sales in international markets & competitive intelligence
    • Product development with internal teams and agencies, art direction of deliverables
    • Scriptwriting & product description
    Marketing Google Analytics Web Analytics Email Marketing
  • ONU - Organisation des Nations Unies pour le développement industriel
    Communication Assistant - Vienna Energy Forum 2017
    ENERGY AND UTILITIES
    February 2017 - June 2017 (5 months)
    Vienne, Austria
    • Managed invitations for Ministers, Embassies, and VIPs (in English, French, and Spanish)
    • Digital communication (social media and official website)
    • Speechwriting (Forum's opening and closing speeches)
    • Coordination of interns at the event (approximately 25 people)
    • Reception of VIP guests and application of UN protocol
    Communication Digital Communication Copywriting Event Management

Reviews

5.0

Out of 1 rating

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Reviewed on 7/1/2020

Recommendations

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FU
Former user and 1 other person have recommended Florian

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Education

  • Master - Brand and Branding
    CELSA (School of Higher Studies in Information and Communication Sciences)
    2017
    Stratégie marketing, publicité, planning stratégique, création de startup, stratégie de communication internationale, branding, expérience de marque, stratégie de communication digitale, sémiotique, anthropologie.
  • Bachelor's Degree - Corporate and Institutional Communication
    CELSA (School of Higher Studies in Information and Communication Sciences)
    2015
    Communication politique, sociologie des médias, sémiologie, relations presse, relations publiques, théorie marketing.

Skill set

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