Freelancer profile translated to English.

Description

Strategic SEO for Google and AI Search Systems

I help companies become visible online. Where their customers are really searching.

My focus is on SEO strategies based on data, user behavior, and clear structure. The goal is not just more traffic, but qualified inquiries and sustainable growth.

Withover 10 years of experiencein SEO, Google Ads, and digital strategy, I accompany projects from the initial audit to ongoing optimization. I rely on transparency, comprehensible processes, and close coordination with my clients.

Focus Areas

SEO Strategy & Technical Optimization

Analysis of website architecture, Core Web Vitals, crawling, indexing, and internal linking.

AI SEO & Search Intent Analysis

Use of AI tools for evaluating topic clusters and semantic search queries – for content that provides answers instead of just serving keywords.

Content Strategy & Conversion Optimization

Structured planning and optimization of page content so that visitors turn into inquiries.

Google Ads & Performance Marketing

Campaign setup and optimization with a focus on reach and measurable leads.

SEO Audits, Workshops & Consulting

Individual analyses, practice-oriented training, and strategic support.

I prefer to work with small and medium-sized businesses as well as agencies that want to build their digital visibility in a structured way.

My approach is analytical, pragmatic, and focused on long-term results – without unnecessary ballast.

Certifications:

BVDW SEO Specialist, Google Partner, Semrush Technical SEO, Google Analytics, CAPM (PMI)

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Augsburg-Innenstadt (up to 50km)

Suchimpuls
Owner
DIGITAL AND IT
August 2025 - Today (10 months)
Augsburg-Innenstadt, Germany
• Strategic consulting on Search Engine Optimization (SEO), Google Ads, and digital visibility in AI-based search systems
• Freelance lecturing
Technical SEO SEO Consulting Google Ads Editor IT Project Management
Zigarre.de GmbH,
SEO | Project Manager E-Commerce
March 2021 - February 2025 (3 years and 11 months)
• Technical responsibility for the webshop, identifying problems and optimization opportunities, evaluating cost-saving alternatives
• Agile collaboration with the technical agency regarding functionalities, priorities, testing, and sprint planning, as well as writing stories using Jira
• Management of an external agency for newsletter distribution and marketing automation
• Creation of dashboards and reports for management, as well as providing recommendations for action
• Keyword research, content planning, link building, pagespeed optimization, and implementation in collaboration with content managers, designers, and the technical agency
• Significant multiplication (>1000%) of visitor numbers and revenue, as well as improvement of relevant KPIs such as average order value (+40%), conversion rate (+75%) through continuous optimization
• Responsibility for the relaunch from Magento 1 to Magento 2 [IMAGE]
Project Management IT Project Management Technical SEO Content Marketing
Freelancer
Marketing Consultant for SEO and SEA
January 2015 - July 2025 (10 years and 6 months)
• Support for Google Ads and SEO for local, medium-sized businesses
• Optimization of shops and websites regarding technical and editorial SEO and content marketing
• Development and maintenance of WordPress websites
• Knowledge transfer and translation of technical topics to the relevant employees at client companies
Google Ads Editor Technical SEO SEO Wordpress