Freelancer profile translated to English.
Back to original languageAbout Florian
Specializing in digital acquisition for 15 years, I have a true ROI-driven culture and a good understanding of webmarketing levers to generate traffic, sales, and leads.
Online campaign management has become significantly more complex over the years on all platforms, mainly Google Ads and Facebook Ads. Daily practice and monitoring are essential to ensure good campaign optimization and prevent profitability from collapsing.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Marseille (up to 50km)
Experience
- Red Technology
On Malt
Google Ads Campaign Management for a Specific Peak PeriodNovember 2022 - December 2022 (1 month)Marseille, FranceThe objective was to generate maximum sales in a short period.I first audited the existing account and then made my strategic recommendations and implemented them.Below is the breakdown of the mission steps:1-Strategic Recommendation2-Budget Allocation3-Tracking Setup and Testing4-Account Restructuring5-Campaign Launch6-Bidding Strategy A/B Testing7-Message OptimizationResults obtained: more sales than the previous year in a more challenging context (information provided by the client, and that's all I can say)Constraints: It was necessary to be reactive and make decisions very quickly given the short communication period. - Ekstend GroupSEA ManagerDIGITAL AND ITApril 2019 - September 2022 (3 years and 5 months)Marseille, FranceResponsible for supporting major clients in their digital communication.Development of multi-lever strategies including Google Ads, Facebook Ads, Amazon Ads, Bing.France and International.Establishment of partnerships with advertising agencies.Main objectives: Leads, e-commerce, drive to store, traffic, brand awareness,...Annual budget: Several M€
- JalisHead of Search DepartmentDIGITAL AND ITJanuary 2015 - March 2019 (4 years and 3 months)Marseille, FranceCreation of an SEA offering, portfolio development, and client campaign managementSectors: insurance, real estate, retail, crafts, personal services...Levers: Search, Display, Shopping, BingAds, Facebook AdsTrainer in Google Ads campaign management.Annual budget: Several hundred K€SEO Optimization
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Certifications
- Google Ads SearchGoogle
- Google Ads ShoppingGoogle